| [July 22, 2005] |
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Exploding $5 Billion Dollar Mobile Marketing Segment Headlines Mobile Entertainment Summit; Versaly Entertainment VP Explains Why Big Firms are Marketing by Cell Phone
SEATTLE --(Business Wire)-- July 22, 2005 -- Drawing upon his mobile marketing experience with leading entertainment and beverage companies, Versaly Entertainment VP of Business Development Ric Eittreim will speak at this week's Mobile Entertainment Summit in Universal City on Wednesday, July 27th. Eittreim's extensive background in the music and mobile phone businesses includes recent work on behalf of Universal Studios' Meet the Fockers and other new release movies promoted on Sprint TV's channel 17 for cell phones, and SoBe, the South Beach Beverage Company. Mr. Eittreim will join a panel discussing the latest trends and success stories in the rapidly growing field of mobile marketing. -0- *T WHAT: Mobile Marketing Hits Its Stride -- Panel Discussion U.S. companies will spend more than $5 billion on mobile phones as a marketing medium this year, roughly five times the amount spent last year, according to the Mobile Marketing Association. The importance of mobile marketing campaigns particularly for younger customers is reflected in significant text-messaging campaigns by big brands like McDonald's and Procter & Gamble. This panel examines how to profit from the opportunity. WHEN: Wednesday, July 27, 2005 -- runs from 5:20 PM until 6:10 PM WHERE: Hilton Universal City, Ballroom B *T
About Versaly Entertainment
Versaly Entertainment is the leading Mobile Brand Management(TM) company with universal appeal. Versaly Entertainment strategically designs, produces, aggregates and distributes innovative lifestyle and quality entertainment-based personalization, messaging, multimedia and games for mobile phones. A pioneer in bringing original voice ringtones to market, Versaly provides consumers worldwide access to one of the largest libraries of content from globally recognized brands to quickly and easily personalize mobile phones. Versaly Entertainment delivers content through various channels including the company's ForFones platform, popular online portals, global resellers, as well as national and international carriers with access to over 600 million consumers. For more information on Versaly Entertainment, the company that provides "Big Entertainment on Small Screens," visit http://www.versaly.com.
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