[July 15, 2005] Macromedia Wins Mobile Project Award at Wireless Japan 2005; Macromedia Flash Lite is Recognized for Driving Significant Developments in the Mobile Industry Tweet SAN FRANCISCO --(Business Wire)-- July 15, 2005 -- Macromedia, Inc. (Nasdaq:MACR) today announced that Macromedia Flash Lite(TM) won first prize in the Mobile Solutions category at the Mobile Project Awards 2005 at Wireless Japan. The Mobile Solutions category recognizes solutions that provide middleware (i.e. browsers, content development tools, distribution tools) and mobile marketing environments for the ever-expanding mobile business sector. Since 2002, the Mobile Project Awards have contributed to furthering development of the mobile industry by honoring outstanding project teams or individuals engaged in the mobile industry. Projects eligible for the awards included products or services that were successfully commercialized by May 2005. A committee comprised of reporters and editors from mobile-related media selected the Mobile Project Awards winners. Flash Lite is a profile of Macromedia Flash(R) Player designed specifically for mobile phones that is being rapidly adopted on electronic devices in Japan and elsewhere. Flash Lite was selected as the most outstanding project in the mobile solutions category due to its proven capacity to serve as an engine for the display of rich design experiences. The award ceremony took place on July 14, 2005, at Wireless Japan on a stage at Tokyo Big Sight, where the award recipients, selection committee members, and supporting media companies were introduced. For more information on Flash Lite, please visit http://www.macromedia.com/jp/software/flashlite/. ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices. Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Flash Lite, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners. [ Back To TMCnet.com's Homepage ]