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Music Kiosk Provider Burn-A-Song Selects SyncCast to Power New CD Burning Service
[July 14, 2005]

Music Kiosk Provider Burn-A-Song Selects SyncCast to Power New CD Burning Service


ANAHEIM, Calif. --(Business Wire)-- July 14, 2005 -- Burn a Song, an innovator in unique interactive marketing solutions, has entered into an agreement with SyncCast, a leading digital media technology solutions provider, to develop and integrate an end-to-end solution for CD-burning kiosks that will allow a consumer to create and purchase a personalized CD. SyncCast's cutting-edge Digital Rights Management solution, based on Windows Media Rights Manager 10, embraces all aspects of secure content delivery, meeting industry standards necessary to acquire securely guarded digital content from major record labels. Burn a Song's touch screen kiosk will create a music on demand environment in a retail setting for consumers in need of instant gratification, providing the buyer a way to hear and download his or her favorite songs and walk away with their own customized CD.

"Each content company has its own set of rules which are completely justified, but when you put them all together, it's quite complicated," says Burn a Song's President, Shervin Rashti. "Music labels are recognizing the changing market conditions and opportunity for revenue in this untapped market segment. SyncCast's experience in integrating DRM with a kiosk application streamlines the approval process for the labels, and combined with their managed hosting and content delivery, offers Burn a Song an end-to-end turnkey solution," Rashti added.

About SyncCast


SyncCast is a Digital Media Technology provider that develops complex, end-to-end, custom solutions as managed services, runtime applications/appliances or work for hire with a specific emphasis in the secure delivery of digital media content to the entertainment industry via the Internet and other media sources such as kiosks, DVDs, CDs and mobile devices. The company offers XML/Web Services-based tools for managing, ingesting, monetizing, integrating and delivering digital media to various systems of any enterprise. SyncCast applications are built using Microsoft .NET technology, C++ and C#. SyncCast clients include: Wal-Mart, Comcast, Microsoft, Billboard, Warner Bros., Universal Music Group, EMI Music Group and others. For more information about SyncCast, please refer to www.synccast.com.

About SyncCast Communications

SyncCast Communications, a leading Content Delivery Network and Infrastructure Services provider, offers managed storage, co-location and high-speed connectivity to support delivery of massive volumes of streaming or download content to end users throughout the world. SyncCast Communications delivers multiple Petabytes of content utilizing clusters of servers distributed at locations with significant peers mitigating the need for thousands of servers distributed throughout the world, allowing the customer to experience assured reliability. Visit www.synccastcommunications.com for more information.

About Burn A Song

Burn A Song offers the latest in digital download technology. With its state-of-the-art digital media station, users are able to use touch screen technology to choose from a myriad of major label and independent label tracks, download those tracks, make custom cover art, and receive personalized CDs in minutes, right at the station! The units also offer ring tones, games, music videos, can download to MP3 devices and will soon offer DVDs! Winning awards in both 2004 and 2005 for Best in Entertainment, Travel and Hospitality, and Best in New Innovative Technologies by KioskCom, Burn A Song has revolutionized the way music distribution takes place. The user-friendly interface guides users through millions of popular tracks and allows them to sample, compile and burn music at the touch of a button!

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