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Amazon.com Selects Nine Systems to Deliver 10th Anniversary Concert Celebration with Bob Dylan and Norah Jones July 16
[July 12, 2005]

Amazon.com Selects Nine Systems to Deliver 10th Anniversary Concert Celebration with Bob Dylan and Norah Jones July 16


Streaming Projects also Included Recently Completed Video Auditions for Harry Potter Kids Review Panel

San Diego (July 12, 2005) – Amazon.com has selected Nine Systems (www.ninesystems.com) to provide customized content management and scalable delivery of the company’s 10th Anniversary Concert with Bob Dylan and Norah Jones.

Separately Amazon selected Nine Systems to facilitate a recently completed video audition for the soon-to-be-released “Harry Potter and the Half-Blood Prince” that was used to select children for its Harry Potter Kids Review Panel.

Both of these high-profile projects for Amazon are supported by Nine Systems’ rich media management tools, aggregated 'Network of Networks' content delivery platform, and customized production solutions.

· For Amazon’s 10th Anniversary Concert, Nine Systems will encode, upload and stream footage of the July 16 event from Benaroya Hall in Seattle so fans can listen and view video of the three-hour production live from the Amazon welcome page (www.amazon.com) and for the following 24 hours.

· For the Harry Potter Kids Review Panel, Nine Systems developed a video upload tool for Amazon.com that parents used to register and upload a video essay from their children explaining why they consider themselves to be Harry Potter experts. The videos by the children chosen for the panel are now viewable on Amazon.com, and panel members will also participate in media interviews about the sixth book in the Harry Potter series leading up to and following its July 16 release.

According to Chris Bruzzo, Amazon.com director, strategic communications, content and initiatives, “Our 10th anniversary event is a high-profile customer experience for us this year and we wanted more than a content delivery network, we wanted a team that is just as passionate as we are about delivering the best possible customer experience. We reviewed our options and chose Nine Systems for their extensive customer service and ability to deliver a solution that can scale to meet expected customer demand.”


Bruzzo added that the Harry Potter Kids Review Panel is another example of how Nine Systems met their requirements, providing a highly customized solution. “We laid out the challenge and Nine Systems came back to us with a tool that made it easy for parents to upload their kids’ Harry Potter videos. They’ve been a great partner.”

Troy Snyder, president and CEO of Nine Systems said, “When Amazon came to us with an assortment of projects, we were ready to deliver much more than just servers and bandwidth. We provide unique value and, as our collaboration shows, are able to develop and deliver customized, scalable solutions quickly."


About Nine Systems

Headquartered in San Diego, California, Nine Systems (www.ninesystems.com) helps today’s best-known companies broadcast audio and video over the Internet and wireless easily, affordably and reliably. Nine Systems’ Network of Networks is an industry-first system that routes all types of rich media through the company’s Content Delivery Network (CDN) and across other top-tier CDNs to guarantee robust and reliable delivery worldwide. Stream OS is the company’s suite of configurable rich media management and delivery tools that enable audio and video streaming, live event broadcasting, web conferencing and the anytime sale of rich media content. Nine Systems serves more than 200 of today’s most successful businesses including Universal Music Group, the NBA, CBS SportsLine, and EMI Music.


About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

For Nine Systems contact: Karin Olsen/AMAZONpr/310-497-0052 or karin@amazonpr.com

For Amazon.com contact: Chris Bruzzo, Amazon.com, 206-266-2690 or cbruzzo@amazon.com

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