[January 25, 2005] Kanoodle Appoints Lance Podell Chief Executive Officer; Leading Sponsored Links Company Appoints Industry Veteran to Top Position and Prepares for Continued Growth Tweet NEW YORK --(Business Wire)-- Jan. 25, 2005 -- Kanoodle, a leading provider of sponsored links for search results and content pages, today announced the appointment of Lance Podell, currently president, to chief executive officer, effective immediately. Podell takes over the position of CEO from the company's founder, Kent Keating, who will now serve as Kanoodle's chairman. Mr. Podell will continue to drive Kanoodle's business, providing advertisers with the most transparency and control over their sponsored links campaigns and offering publishers the most advanced suite of sponsored links products for all of their pages. He will be based in Kanoodle's New York City office. "Kanoodle has achieved a great deal of success over the past year and we will continue working to grow our business in 2005," says Podell. "I'm thrilled to be able to lead Kanoodle as we redefine the sponsored links industry and set the standard for product innovation, program execution and advertiser satisfaction." "Lance is a proven leader, an innovator in the industry and a driving force in Kanoodle's business," says Kent Keating, chairman of Kanoodle. "He has a strong desire to see our company succeed and I'm confident that he will lead Kanoodle to new heights in the years to come." Podell joined the company in December of 2003 to help launch its content division. Before coming to Kanoodle, he was the general manager of Sprinks, a division of About, Inc., a Primedia company. Prior to that he was chief marketing officer at DealTime, Inc., now Shopping.com. He is a graduate of Lafayette College and holds an M.B.A. from Harvard Business School. About Kanoodle Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's search engines and content destinations. Kanoodle's products -- KeywordTarget(TM) for search-targeted sponsored links, ContextTarget(TM) for context-targeted sponsored links and BehaviorTarget(TM) for behavioral-targeted sponsored links -- are distributed on networks of high quality search and content providers, including MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Getzville, NY and New York City. [ Back To TMCnet.com's Homepage ]