[January 10, 2005] Mobile Video Breaks One Million Paid Monthly Transaction Mark Tweet LONDON and HELSINKI, Finland, January 10 /PRNewswire/ -- Oplayo, the leading mobile video ASP backed by Nokia and Siemens, today announces it passed the one million monthly paid video transactions via its Oplayo Managed Media Services (TM) (OMMS (TM)). The service was launched with three operators in mid November 2004 and by mid-December, surpassed the one million paid video downloads and streams mark. Philip Bourchier O'Ferrall, MD, Oplayo UK comments: "Oplayo has again demonstrated its competence in the mobile video market by generating the most monthly paid video transactions of any mobile video solutions provider in Europe. It's an exciting time for the mobile content market and Oplayo is able to offer mobile content providers and operators with a real opportunity to increase data revenue and profit." O'Ferrall continues: "Oplayo expects the monthly paid transactions to far exceed the million mark now that we are able to complement the OMMS system with our Affiliate Scheme. The Affiliate Scheme empowers affiliate managers or Webmasters with a simple way to start offering mobile video - offering truly global sales promotion." Oplayo OMMS, is a fully hosted solution that requires minimal upfront investment, is designed to minimise the commercial and technology risks associated with a new mobile service launch for operators. The system supports 3GPP but, with such a limited market for 3GPP at present, the initial customers have opted for Oplayo's proprietary streaming products (OplayerJV (TM) Java-based for the mass market and Oplayer (TM) for Symbian handsets), as well as Oplayo's popular player-less download product, Oplayo Vidlet (TM), featuring true mass market, viral distribution and interactivity. Notes to editors: The Community Oplayo also runs its own content community for end users. The mobile phone user can search a database of video clips and content, in much the same way as one would search the Internet. Oplayo then routes this request through OMMS to other content providers to find relevant content. The mobile phone user is billed and all parties involved take a share of the revenue generated. This benefits content owners, who can speak directly to consumers; operators, who can reach out to large numbers of their subscriber base; and marketers, who can deploy powerful new viral marketing techniques. On 3GPP Because mass-market handsets don't generally support the 3GPP mobile video standard, they can't receive streaming video. But with Oplayo's product, customers and end-users have the choice of viewing content regardless of their handset. The OMMS(TM) solution itself is codec agnostic, thus providing a future proof solution. On MMS Oplayo now provides the first real alternative to MMS technology - take-up of which has proved disappointing for operators Affiliates Affiliate and webmasters interested in the scheme should contact - [email protected] Oplayo will attend 3GSM - to request a meeting with Oplayo just visit www.oplayo.com About Oplayo Oplayo (www.oplayo.com) is a mobile media ASP and content community. Oplayo enables the delivery of streaming video and rich media technology over the mobile networks to mass market mobile phones using its patented MVQ(TM) codec and also industry standard 3GPP. Oplayo's products are commercially deployed in more than 40 countries worldwide with customers including leading mobile operators, content providers, and content aggregators. Oplayo is headquartered in Helsinki, Finland, with additional presence in London, Munich, and Prague. Oplayo's shareholders include Nokia Venture Partners, Siemens Mobile Acceleration and Zouk Ventures. Clients include TIM, Eurotel, Globe, Mobileway, Icemobile, Stream Group PLC, Opera Telecom, Call Group International, Netcollex, Phones4U, Jamba!, Buongiorno, and Mobix. www.oplayo.com Oplayo CONTACT: Philip Bourchier O'Ferrall, Oplayo, +44-870-1999-989,[email protected] [ Back To TMCnet.com's Homepage ]