[January 04, 2005] Zetera Technology Delivers High Performance Network Storage for Mainstream Users Tweet IRVINE, Calif. --(Business Wire)-- Jan. 4, 2005 -- Technology Company Founded by High-Profile Industry Veterans to Democratize Network Storage for the Digital Revolution The digital revolution continues to affect every facet of computing from business systems to personal electronics. Massive growth in rich media, document archiving, e-mail, and the Internet, has made storage and sharing of data over networks a high priority for companies and consumers alike. Just about everyone who uses a computer, digital camera, or digital music player needs a better way to store, back up and share mushrooming quantities of digital data. System manufacturers have developed storage network solutions for the high end of the enterprise market. But storage solutions for smaller businesses and consumers have to be simultaneously affordable, feature-rich and easy to use - a hat trick that has been undeliverable up until now. USB storage is affordable, but awkward to share across a network. NAS devices share data over networks, but are slow and costly. ISCSI and Fibre Channel SANs deliver high end performance, but with a high end price tag and support requirement. Enter Zetera. Founded in 2002, the company today introduces a new network storage architecture that will reshape the storage industry. From enterprise to consumer storage applications, Zetera technology replaces incumbent solutions with network storage that is faster, more feature-rich, more scalable, and lower cost. Dedicated to moving network storage into mass markets, Zetera's inventors were inspired by the simplicity and scalability of the Internet. Taking the same approach to storage, they developed an architecture built on two of the most fundamental building blocks in computing - Internetworking Protocol (IP) and network switches. Based on industry-standard IP, the technology eliminates the need for costly controllers, gateways and RAID controllers that have limited network storage to the enterprise. Zetera network storage is patent-pending technology that delivers line-speed, controller-less IP storage for a fraction of the cost of iSCSI or Fibre Channel. Zetera network storage uses IP as the storage fabric, delivering network storage without bottlenecks and at the lowest cost. The technology uses IP multicast to achieve sharing, spanning and RAID without specialized hardware while scaling linearly without the need for additional controllers/aggregators. "There is an extraordinary opportunity for computer and consumer electronics manufacturers to use Zetera's technology to build products that are affordable, fast, scalable and easy to use for the smallest office as well as the largest enterprise," said Chuck Cortright, president and CEO of Zetera. "The industry is already buzzing with excitement about the Zetera revolution." Cortright understands the technology market. An accomplished leader with 30 years of diversified high technology experience, in the 1990s Cortright founded groundbreaking and award-winning interactive media publisher Graphix Zone, Inc., serving as its president & CEO. He has held senior management positions with companies including AST Research, CalComp, Hughes Aircraft, IBM, Infotek and SRSWOWcast.com, Inc., the Internet subsidiary of SRS Labs, Inc. The executive team is rounded out with management and technical leaders from the complementary worlds of storage and digital media content, including Doug Glen, chief marketing officer. Glen, with over twenty-five years of operating experience as a technology, media and entertainment executive, has held management positions with LucasArts Entertainment, Mattel, Sega of America, and advertising agency D'Arcy Masius Benton & Bowles. Zetera's technology efforts are headed by Chief Technology Officer and Executive Vice President Bill Frank. Formerly CTO of Western Digital, Frank holds numerous patents and is the inventor of the IDE (Integrated Drive Electronics) a storage element found in every PC in the world today. Vice President and Chief Systems Architect, Tom Ludwig, is one of the inventors of Zetera technology. He has been involved with PC innovation since its infancy in the early 1980s, working with companies such as Apple, AST Research, Intel, VTech and Western Digital. Senior Director of Hardware and Firmware Engineering, Bill Babbitt, has contributed to nearly all of the primary technologies that define the computer industry today from process controls to gaming applications, storage and networking devices and software. "We originally set out to build high-performance, low-cost storage for digital movies, photos, music and other consumer uses, but we ended up developing a completely new storage architecture that will disrupt the entire industry," said Chief Technology Officer, Bill Frank. Zetera's highly efficient protocol delivers storage area network performance over standard IP networks. Zetera-enabled storage can reside anywhere on the network, making it available to be shared, spanned with other network storage, or mirrored to any local or remote location. By being fully IP compliant, Zetera protocols handle all IP network structures including LAN, wireless LAN, PTPP, Bluetooth and UWB. With a channel strategy focused on OEM partnerships, Zetera expects the entire storage industry to ultimately adopt its technology as the de facto standard. Currently in beta product development with a number of leading computer, peripheral and device manufacturers, the company is readying for its first major OEM partnership announcements at consumer technology's giant CES show this week. "You can expect to hear big things from us in the coming months," proclaimed Cortright. "The Zetera revolution is here." About Zetera Corporation Founded in 2002, Zetera Corporation is a developer of a patent-pending technology that enables networked storage to be realized at unprecedented price-performance levels. The technology was invented by the creators of the IDE and ATAPI disk drive standards, which have shipped in billions of disk drives. Leveraging the latest IP advances, Zetera has created a new class of network storage technology that is superior in performance, cost, scalability and compatibility to all other types of network storage. Based in Irvine, Calif., Zetera licenses its technology to leading storage, computer, peripheral and device manufacturers worldwide. For more information, visit the company's Web site at www.zetera.com. [ Back To TMCnet.com's Homepage ]