[February 14, 2005] Fastclick at Number Three in comScore Media Metrix's January 2005 Ad Focus Ranking Tweet SANTA BARBARA, Calif. --(Business Wire)-- Feb. 14, 2005 -- comScore Media Metrix, the audience measurement division of comScore Networks, recently revealed in its Ad Focus Ranking that Fastclick, Inc., an online advertising and services company, reached over 71 percent of unique U.S. Internet users in January 2005. Fastclick ranked third in reach among the media properties covered by the report -- one position behind Yahoo! and reaching a larger audience than MSN and AOL. The Ad Focus Ranking report illustrates Fastclick's ad distribution to over 115 million unique U.S. Internet visitors in January. Fastclick's network of over 8,000 active third-party websites reached an approximately equal percentage of females and males, according to comScore. In addition, of the 115 million+ unique U.S. Internet visitors to Fastclick's network in January, 71 percent were between the ages of 18 and 55. The Ad Focus Ranking report is comScore Media Metrix's ranking of advertising-supported media brands, including media properties and advertising networks. Instead of focusing on corporate ownership, this report is designed to mirror the manner in which advertising is actually packaged and sold. About Fastclick Fastclick (www.fastclick.com) is a leader in online direct response marketing services, providing optimization ad-delivery technology and services designed to maximize advertisers' return on investment. The Fastclick Ad Network delivers targeted advertising and reached over 115 million unique U.S. Internet users in January 2005 (comScore Media Metrix) through a network of more than 8,000 third-party websites. For more information about Fastclick, visit www.fastclick.com or call (805) 568-5334. [ Back To TMCnet.com's Homepage ]