TMCnet News
Innovative Consulting Hires Vice President of Marketing; Michael Persiano Joins Business Intelligence Thought LeaderMALVERN, Pa. --(Business Wire)-- Feb. 9, 2005 -- Innovative Consulting, a leader in providing Business Intelligence, IT Strategy, and eBusiness solutions, today announced Michael Persiano has joined the company as Vice President of Marketing. Persiano comes to Innovative from Satori Group, where he served as Vice President of Marketing. Persiano brings more than 20 years of progressive marketing, communications, and business development experience in the public and private sectors. In this new position, he will be responsible for brand development, strategic and tactical marketing programs, and public and analyst relations. "We are delighted to have Michael on board as a key member of our executive management team. His proven ability to drive record revenue growth through guerrilla tactics and creative marketing campaigns will significantly contribute to our company's short-term and long-term growth initiatives," said Bill Schnell, President and CEO at Innovative Consulting. "I'm confident that Michael will prove to be an invaluable asset to the entire organization as we expand our geographical presence and launch our information-centric products and solutions." "Bill has done an outstanding job of molding the organization into a distinguished provider of business intelligence, IT strategy and eBusiness solutions in the northeastern US. Innovative is one of the few companies successively selected by the Philadelphia Business Journal and the Wharton Small Business Development Center from 1995-99 as one of the 100 Fastest Growing Privately Held Companies in the Greater Philadelphia Region. This is no small accomplishment," said Michael Persiano, Vice President of Marketing at Innovative. "In addition to expanding on Bill's success in the northeastern US, I will attract demand for the brand across a broader geography and in new industries by promoting information-centric solutions that easily connect knowledge workers, process and information to drive profitable decisions and actions. That's what Innovative is all about." Prior to Satori Group, Persiano served as Director of Marketing at FullTilt Solutions, Corporate Director of Marketing and Communications at DecisionOne Corporation, and Senior Division Manager in Business Development at Computer Sciences Corporation. Persiano holds a Bachelor of Arts and Masters degree from Fairleigh Dickinson University and was a doctoral candidate on academic scholarship at Drew University. He has taught communications at Rutgers University and is an internationally recognized author and artist on the art of bonsai. He currently resides with his wife, Sarah, in a suburb of Philadelphia. About Innovative Consulting Innovative Consulting is a leading provider of Business Intelligence, IT Strategy, and eBusiness solutions to the Fortune 1000 and middle market. Selected Innovative clients include: Astra Zeneca, E.I. Dupont, Firstrust, GlaxoSmithKline, IKEA, Johnson & Johnson, Merck, Microsoft, Penn National, Pitcairn, PJM, Reliance Standard Life, Unisys, Vanguard, VWR, and Wawa. In 2004, Innovative was inducted as an Inaugural Member into the Philadelphia 100 Hall of Fame for its outstanding history of growth. The Hall of Fame honors those companies that have been named among the fastest growing, privately held companies in the 10-county Philadelphia region at least five times since the prestigious list was established 16 years ago. Led by the Entrepreneur's Forum of Greater Philadelphia, the Philadelphia 100 is held in conjunction with the Philadelphia Business Journal and the Wharton Small Business Development Center. |
