Big ad campaign to usher in new AT&T
TMCnet
TMC Launches New Sites: Cable |  4G Wireless Evolution  |  Satellite  |  Green Tech  | IT | IVR |  ITEXPO East begins in:   REGISTER NOW!
  INDUSTRIES
  PUBLICATIONS
  FREE RESOURCES
  INTERNATIONAL
  EVENTS
  ABOUT TMC
  COMMUNITIES
TMCnet CHANNELS
3G, VoIP & IPTV Performance Management
All-in-one IPPBX
Appliance Deployment
ATCA
Auto Dialer
Bandwidth Management
BPA (3rd Party Remote Call Monitoring)
Broadband Telephony
Business VoIP
Call Center
Call Center Certification
Call Center Cubicles
Call Center Furniture
Call Center Hiring
Call Center On Demand
Call Center Scheduling
Call Center Software
Call Center Solutions
Call Center Training
Call Monitoring
Carrier Ethernet
Conference Call
Conference Phones
Contact Center Software
CRM Software
CRM Solutions
Cubicles
Device Provisioning
Dialer
DID/DDI
Email Server
Ethernet Extender
Fax
Fax Over IP
Free Conference
HD Conference
HD Video Conferencing
Headsets
Hosted Call Center
Hosted Contact Center
Hosted PBX
IP Phone System
IVR
Managed Services
Mobile Management
Mobile Unified Communications
Mobile Video
NAT Traversal
Open Source CRM
PC to Phone
Performance Management
Phone Systems
Predictive Dialer
Pre-employment Screening
Selecting VoIP Solutions
SIP
SIP / IP Fax
SIP Trunking
Softswitch
Speech Recognition and Text to Speech
Telecom Cost Management
Telecom Expense Management
Telemarketing Software
Triple Play
Unified Communications
Virtual Call Center
Virtual Numbers
Virtual PBX
Voice Broadcast
Voice and Video IP Communication
Voice Peering
Voicemail Replacement
VoIP Contact Center
VoIP Developer
VoIP Monitoring
VoIP Robustness Testing
VoIP Test Solutions
Web Conferencing
Webcasting
Webinar
Wholesale VoIP
Wireless Expense Management
Wireless Management
Workforce Management
Workforce Management Software
Workforce Optimization
E-mail this page to a friend Order reprints online Print this page Bookmark this page Free magazines Free newsletters RSS-XML alerts
TMCnews
[December 30, 2005]

Big ad campaign to usher in new AT&T

(ZDNet News Via Thomson Dialog NewsEdge)AT&T is set to rock in the new year with a massive ad campaign toasting the company's postmerger rebirth.

The telecommunications giant plans to launch the first national television spot in a yearlong campaign during "Dick Clark's New Year's Rockin' Eve 2006" and other TV specials Saturday night. Subsequent ads will be deployed across a wide variety of media, including magazines, newspapers, billboards, cable TV and online venues.



The branding campaign will center on a new tagline--"Your world. Delivered."--as well as the song "All Around the World" by British rockers Oasis. No dollar value was given for the advertising barrage.

AT&T's heritage stretches back to the 19th century and the earliest days of the telephone and the telegraph--the two T's in its name. But Ma Bell never fully recovered from its breakup into several so-called Baby Bells in the 1980s and this year was acquired by one of those regional companies, SBC Communications.



Although SBC had market momentum on its side, it recognized the nationwide and global value of the AT&T brand and adopted that as the name for the company born of the $16.9 billion merger.

The venerable brand name will be just one part of the company's overall efforts to keep pace in a frantic race for dominance among telecom and cable TV providers. A range of new technologies from Internet telephony and wireless communications to on-demand television is stirring up an unprecedented market shake-up.

"The new AT&T will lead the industry in delivering the next generation of integrated solutions that deliver on the promise of virtually anywhere, anytime connectivity," CEO Edward Whitacre Jr. said in a statement Thursday.

[ Back To TMCnet.com's Homepage ]
Discussions:
Be the first to post a comment on this page!
 
By  
TMCnet
+ Add to the Discussion
Receive more news in your Email
Featured White Papers
Featured White Paper RSS feed
Customer Process Management: Developing best practices and metrics for a customer-centric operation
Understanding the Total Cost of Ownership of IP Telephony Solutions
Upgrading from a RADIUS Billing Server to a Native SIP based IVR and Real-time Billing Solution
view all white papers…
Top Stories
Today's TMCnet Top Stories and News Articles
RIM Falls Short of Quarterly Revenue Targets, Reaches $2.75 …
eOn Communications Contract For Expansion of Centralized Contact Cente…
SaaS Partnerships Formed by Information Builders
Baby Jesus Thefts Thwarted Via LightningGPS
ConferenceFree Launches Free Conference Channel on TMCnet
more of today's top stories...
Related VoIP News
Latest IP Communitions and VoIP News
MEMS Congress Discusses New Class of Applications in MEMS Industry
Verizon Business to Provide Secure Global Communications Network for Daimler AG
MERA Helps NWB Handle Increased Traffic Transit
Nucleus Research Determines BlackLine Solutions Delivering 227 Percent ROI for Cox Communications
Safaricom Picks ADC's InterReach Fusion for Wireless Coverage

Today @ TMC
Upcoming Events
19th INTERNET TELEPHONY Conference & EXPO East
 February 2-4, 2009 — Miami Beach Convention Center, Miami, FL
Digium Asterisk World Conference
 February 2-4, 2009 — Miami Beach Convention Center, Miami, FL
4G Wireless Evolution Conference
 February 2-4, 2009 — Miami Beach Convention Center, Miami, FL
6th Annual Communications Developer Conference
 February 2-4, 2009 — Miami Beach Convention Center, Miami, FL
20th INTERNET TELEPHONY Conference & EXPO West
 October 27-29, 2009 — Los Angeles Convention Center, Los Angeles, CA
view more…
Subscribe FREE to all of TMC's monthly magazines. Click here now.