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BroadSoft Cracks Vietnamese VoIP Market
BroadSoft Inc. announces a deployment in Vietnam with Datacraft.
By DAVID SIMS
TMCnet CRM Alert Columnist
BroadSoft, Inc., a provider of VoIP application software is announcing that Quang Trung Software City is deploying BroadSoft's BroadWorks hosted VoIP applications platform in its multi-tenant office in Vietnam with Datacraft, an Asian systems integrator and subsidiary of Dimension Data.
With BroadSoft's platform, QTSC will be able to activate telephony services for new business tenants that support what for the Vietnamese market are competitively priced calling plans, lower ownership and operational costs, and "the latest set of next-generation features, including unified messaging, conferencing and click-to-dial," according to company officials.
Located on the outskirts of Ho Chi Minh City, QTSC was established in 2000 as a center for software development, IT investment, trade promotion and international co-operation. The Vietnamese government wants to see QTSC grow to house hundreds of companies with 20,000 employees by 2010.
BroadSoft's BroadWorks platform is being implemented as part of Datacraft's metropolitan area network infrastructure for QTSC. Paul Dewhirst, Director, Professional Services at Datacraft attributed the deal to BroadWorks's open standards, as well as the fact that in his estimation it "supports the widest selection of advanced features."
Hosted communications services is a growth sector in Asia, according to Dewhirst.
BroadSoft's BroadWorks VoIP application platform provides a range of applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services integrated into a single VoIP application platform.
Last April industry observer W. David Gardner wrote that Vietnam's adoption of VoIP is outstripping that of its neighbors, quoting Yonah Lloyd, of Net2Phone Global Services as saying "The Vietnamese are really pumped up to be using VoIP."
Lloyd, Net2Phone's vice president of International Business Development and Marketing told Gardner he believes the Vietnamese market "will continue to explode at least for another 18 to 24 months."
The country is still "overwhelmingly" dial-up, but Lloyd sees the Vietnamese government "making major commitments and to beefing up the nation's telecomm infrastructure, and that makes the country receptive to VoIP," Gardner reports.
Earlier this month Vietnam's Ministry of Post and Telematics agreed to reduce international call charges by 15-16 per cent on average, lowering the maximum and minimum charges for a call from the Public Switching Telephone Network by International Direct Call to US$0.8 and $0.5 per minute.
Tariffs on international calls via VoIP post-paid service will be reduced to $0.5 minimum and $0.6 maximum per minute. Prepaid VoIP and Next Generation Network international call services will have the minimum and maximum tariffs of $0.42 and $0.50 per minute.
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David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:
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