[August 18, 2005] Merkle Promotes Greg Fox to Senior Vice President, Chief Strategy Officer Tweet LANHAM, Md. --(Business Wire)-- Aug. 18, 2005 -- Merkle (www.merklenet.com), a leading database marketing agency, announced the promotion of Greg Fox to the position of senior vice president, chief strategy officer for Merkle's Agency Group. In this position, Fox will play an expanded role in overseeing the strategic guidance of Merkle's expanding agency business, while continuing to offer hands-on strategic direction to Merkle's agency clients. Michael Mathias, Merkle's senior vice president and Agency Group leader, said "Throughout his 20-plus year career, Greg Fox has demonstrated the rare ability to successfully combine quantitative 'left-brain' marketing with 'right-brain' tactics that help maximize direct marketing performance and achieve high rates of return on investment. In this expanded role, he will continue to bring extraordinary levels of innovation to the industry and lead the development of new insights and solutions that will facilitate our client's performance maximization." Greg Fox said, "It is a privilege to be associated with a company like Merkle that is setting the standard by which database marketing is conducted. Without a doubt, there is a heightened awareness within the industry of the need for more advanced marketing strategies, and it is my opinion that Merkle is providing its clients with an optimized blend of quantitative and qualitative solutions." Fox joined Merkle in June 2000 to develop and launch Merkle's Total Agency Solution, which today includes a wide range of database marketing solutions and services that enable performance through the maximization of all key drivers of profit. These services include strategic management and direction, database management, data analytics, campaign and performance management, creative development and campaign execution. About Merkle Merkle is a database marketing agency offering quantitative, innovative marketing strategies that maximize results and demonstrate return on investment. Merkle's clients span a variety of industries and include leaders in the fundraising, financial and consumer marketplace. Merkle's services and solutions include strategic marketing and consulting, business intelligence and analytics, development and maintenance of Marketing Knowledge Centers, data products, and direct mail production and processing services. Founded in 1971, the privately held corporation is based in Lanham, Maryland. For more information, contact Merkle at 1-888-4-MERKLE or visit www.merklenet.com. [ Back To TMCnet.com's Homepage ]