| [August 08, 2005] |
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Mitsubishi Research Labs Licenses Saffron Type Rendering to Macromedia(R); Breakthrough Technology to Ship in Macromedia Flash(R) Player 8
CAMBRIDGE, Mass. --(Business Wire)-- Aug. 8, 2005 -- Mitsubishi Electric Research Labs Inc. (MERL), a subsidiary of Mitsubishi Electric Corp., today announced that Macromedia(R) has licensed Saffron type-rendering technology for integration into its Macromedia Flash family of products.
The Macromedia Flash Player is the most widely deployed multimedia player, installed across more than 98 percent of Internet-connected desktops and a growing number of mobile devices. Through this agreement, hundreds of millions of users will be able to experience the superior quality of text rendered with Saffron technology.
Saffron, developed at MERL, is based on Adaptively Sampled Distance Fields (ADF), a set of patented approaches for describing and rendering shapes. The ADF approach has been applied to the very difficult problem of rendering high-quality text on digital displays. Saffron is powering the new advanced text features of Flash Player 8 that will bring a whole new level of quality and control to Flash authors and viewers.
"We really put a lot of effort into improving the text capabilities of Macromedia Flash Player 8, and MERL's Saffron is the cornerstone of that effort. MERL has provided us with cutting-edge technology and has proven to be a valuable and responsive partner," said David Mendels, general manager, Macromedia.
"We couldn't be more proud," said Dick Waters, president of MERL. "MERL is a corporate research lab, and we measure our success in how we impact Mitsubishi Electric's products and the world, whether these impacts are new features for digital HDTV, contributions of global communications standards, or innovative computer vision technologies for the security market. The fact that Macromedia, the world leader in digital media content, selected MERL's Saffron type technology for its Flash product is a testament to our ability to innovate and apply new technology successfully."
Macromedia Flash Player 8 public beta, a free download, was released by Macromedia today. MERL's Saffron type-rendering technology is available for license. For more information, see http://www.merl.com/projects/ADF-Saffron/.
ABOUT MITSUBISHI ELECTRIC RESEARCH LABORATORIES
Mitsubishi Electric Research Laboratories Inc. (MERL) is the North American arm of the corporate R&D organization for Mitsubishi Electric. MERL conducts application-motivated basic research and advanced development in computer and communications technology. Guided by a long-term, market-driven vision, MERL seeks to contribute to the advancement of science and to meet human needs by creating fundamental new technology that expands the productive use of computers. Additional information on Mitsubishi Electric Research Laboratories is available at www.merl.com.
ABOUT MITSUBISHI ELECTRIC
With nearly 80 years of experience in providing reliable, high-quality products to OEMs and consumers all over the world, Mitsubishi Electric Corp. is a recognized world leader in the manufacturing, marketing and sales of electrical and electronic equipment used in information processing and communications, space development, satellite communications, consumer electronics, industrial technology, energy, transportation and construction. For more information about Mitsubishi Electric, visit http://global.mitsubishielectric.com.
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