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Zunch Communications, Inc. Announces Click Fraud Detective; New Click Fraud Auditing System Premieres This Week at SES San Jose
DALLAS --(Business Wire)-- Aug. 8, 2005 -- Zunch Communications, Inc. is pleased to announce the new Click Fraud Detective(TM) pay-per-click (PPC) auditing system to help businesses and webmasters easily identify, monitor and avoid fraudulent "click-throughs." Armed with this information, advertisers can now get some of their hard earned money back. The Zunch team will be premiering the tool this week at the Search Engine Strategies Conference in San Jose, Calif.
Click Fraud Detective (http://www.clickfrauddetective.com) provides advanced fraud detection technology that is customizable to each user and can be used in conjunction with existing campaign and analytics tools. Using state-of-the-art methods to tag Internet traffic as it comes into your site via your pay-per-click campaigns, Click Fraud Detective empowers the user with the knowledge of exactly what is happening with their advertising dollars.
"There are unscrupulous competitors, or affiliates using automated software designed to click on your ads, driving your PPC advertising costs up and depleting your PPC budgets. Click Fraud Detective gives you the information you need to request reimbursement for such fraudulent activity," said Zunch Communications, Inc. Chairman & CEO John Sanchez.
According to the Search Engine Marketing Professionals Organization (SEMPO), between 36% and 58% of advertisers are worried about click fraud but have been unable to track its full extent.
Click Fraud Detective immediately alerts a user when suspicious activity is occurring in a pay-per-click campaign and assists with recovering lost advertising dollars. With detailed IP and cookie-based reporting, it can tag and track dynamic and proxy IP addresses and multiple user/LAN Networks sharing IP addresses. Reports can be exported in several formats and sent to Google Adwords, Yahoo! Search marketing (Overture), Kanoodle or other PPC network representatives. For more information visit http://www.clickfrauddetective.com or stop by booth #501 at the Search Engine Strategies Conference 2005 in San Jose, Calif.
Headquartered in Dallas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO. Zunch also maintains offices in New York City, Orlando and Mumbai.
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