TMCnet News
Macromedia Providing Solution for Online EventsBy GLENN J. KALINOSKI Executive Editor Customer Inter@ction Solutions Software provider Macromedia, Inc. announced the availability of an all-inclusive Web event solution, providing customers with the opportunity to create, host and manage a Web seminar while eliminating travel and external event expenses. Macromedia Breeze supports data exchange with a company’s marketing and CRM system, enabling the import of prospect contact information, registration and attendance tracking, and the export of results to CRM systems for sales follow up. The solution includes an online seminar room within Macromedia Breeze for up to 2,500 participants, event management and tracking capabilities and event consulting services for marketing professionals. Anyone with an Internet-connected PC can instantly join any Breeze event. Breeze is deployed using Macromedia Flash Player and is installed on over 98 percent of browsers worldwide. No special downloads are needed. |
