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Mobliss and the PGA TOUR Launch Groundbreaking Wireless Application For Instant Updates on Players, Scores and StatsSEATTLE --(Business Wire)-- Sept. 27, 2005 -- PGA TOUR's TOURCast Mobile is the Newest Data Application to Meet the Growing Trend of Consumers Turning to Wireless Devices for Up-to-the-Minute Sports Scores and Stats Attention PGA TOUR fans! Tired of missing the winning putt? Having trouble keeping up-to-date on your favorite players? You will never have to miss another shot because mobile gaming leader Mobliss recently launched PGA TOUR TOURCast(TM) Mobile. Based on PGATOUR.com's Emmy-nominated TOURCast application, TOURCast Mobile provides live PGA TOUR tournament scoring and real-time data for every shot by every player on every hole. Users can get the most up-to-date tournament scoring, review the tournament course and see exactly how each hole is played, shot-by-shot. The application is currently featured on the new PGA TOUR Portal from Cingular Wireless and is expected to launch across other major carriers. "PGA TOUR fans continue to demand the most up-to-date and detailed information on our tournaments and players," stated Craig Peters, director of new media for the PGA TOUR. "Extending the success of TOURCast to mobile devices in partnership with Mobliss helps to further serve our fans' passion for the PGA TOUR." "TOURCast Mobile is the most comprehensive, graphically rich application we've produced to date," said Paul Handelman, vice president of publishing at Mobliss. "This groundbreaking application takes users 'inside the ropes' for PGA TOUR tournaments with live scoring, aerial course graphics, shot-by-shot player details and more. With the touch of a button, the on-the-go fan can quickly see what they want, when they want it, wherever they are." About PGA TOUR's TOURCast Mobile PGA TOUR's TOURCast Mobile is the only wireless application to offer golf enthusiasts both real-time PGA TOUR tournament scoring and up-to-the-minute ShotLink data. ShotLink, the PGA TOUR's official scoring system, provides reliable, trusted data on every player, course and hole. With this application, fans have instant access to the same accurate, up-to-date information used by television broadcasters and highlight shows and the official PGA TOUR website. Additional features include: -- Complete capability to personalize applications, such as tracking favorite players, course stats, news alerts, etc. -- Graphically accurate course layout for every tour course including current playing conditions, current pin placement, and leader boards. -- Detailed player biographies to keep users informed of both previous and current rankings and tournament results. Mobile customers can access the TOURCast Mobile application on their Internet-ready handset by text messaging "TOUR" to "90210" and opting in to the service. TOURCast Mobile will be available during most PGA TOUR events, ensuring fans will never miss a shot of the action. For more information, please visit www.mobliss.com. About Mobliss Games Mobliss Games develops the most creative concepts in wireless gaming and brings the world's best-known brands to the small screen. With an experienced track record developing and publishing BREW, J2ME, SMS, MMS and WAP games, Mobliss Games connects carriers, game developers and brands. Mobliss Games brings many popular titles to the mobile space, including Family Feud, with more than 150,000 monthly subscribers; PGA TOUR's TOURCast Mobile, allowing subscribers to track every player and every shot on every course for PGA TOUR Tournament events; and soon-to-be-released Brady Bunch Kung Fu, the one-of-a-kind kitschy mobile fighting experience. More information is available at www.mobliss.com/products/games/. About Mobliss Mobliss(R), an Index Group company, has become one of the most trusted names in mobile marketing and messaging, mobile gaming, and mobile content delivery. The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices in an increasingly unwired world. Recognized for powering the record-breaking SMS campaigns for the television phenomenon American Idol, Mobliss is among the very few companies that have direct networking and billing connectivity with carriers for executing large-scale SMS campaigns and distributing mobile content to the widest array of mobile devices across multiple carrier networks in the US and Canada. Over the last 5 years, Mobliss has introduced some of the world's biggest brands to the wireless gaming space, including Family Feud(TM) and the New York Times Crossword(TM). In addition, Mobliss creates and distributes its own trend-setting content that encompasses the latest in wireless products, from SMS subscription programs to ringtones and graphics to original game titles. Globally, Index Group holdings link Mobliss clients and services to a worldwide network, encompassing innovations from the Japanese, European, and Chinese markets. Mobliss North American clients and partners include The Coca-Cola Company, FOX, PRIMEDIA, ESPN, Viacom, Yahoo! and FremantleMedia in conjunction with American Idol, Family Feud(TM), and The Price is Right(TM). Mobliss is headquartered in Seattle, Wash. Additional company information may be found at www.mobliss.com. |
