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Mobile Assets targets music distributors
[September 26, 2005]

Mobile Assets targets music distributors


LAS VEGAS, NV, Sept. 26 /PRNewswire-FirstCall/ -- Mobile Assets Corp. (MBAP: OTCPK) announced today that as part of its Entertainment Division strategy, it will target music distribution companies to open mobile market content opportunities for the company.
Mobile Assets Vice-President of Marketing Garth Douglas said; "Music producers and distributors are the perfect place for Mobile Assets to realize the full potential of its catalogue of mobile games and applications." He continued; "Mobile Assets is committed to the development of strategic partnerships with major distribution agencies in order to add value to their products and increase the penetration of Mobile Assets catalog of games and software applications throughout North America.
Eaglerock Entertainment
David MacMillan, Director of Canadian Operations for Eaglerock Entertainment said during a conversation with Mr. Douglas: "At Eaglerock Entertainment we recognize the edge that value-adds can give our products and are always looking for something that will give our products extra appeal. Games and applications aimed at the burgeoning cellular phone market are of particular interest to us in this regard."
The Strategy Group, in conjunction with Ziff Davis Media, surveyed 1,000 randomly selected households in the US The use of mobile phone games is exploding, with 16.3 million US households playing cell phone games in 2004, twice as many as the 8.1 million doing so in 2003. This fits in with other recent market research. For example, the number of mobile phone users who download games to their phone is also increasing rapidly, jumping from about 4.4 million in Q2 2004 to 7.7 million in Q3 2004. These trends are not surprising - people already have mobile phones for their voice needs, and can readily play games (often preloaded at purchase) without having to purchase any additional equipment.
Mobile Assets Corporation
Mobile Assets (OTCPK: MBAP) is an emerging company creating scalable and global mobile technologies and applications through aggregation and development. The company has expertise in mobile content marketing and distribution and intends to leverage that expertise into delivering strategically valuable mobile applications, content, and services to the market in unique ways to acquire and retain consumer Clients. For more information about Mobile Assets, visit its website http://www.mobileassetscorp.com/ or e-mail the company at [email protected].
Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-looking statements usually contain the words "estimate", "anticipate", "believe", "plan", "expect", or similar expressions and are subject to numerous known and unknown risks and uncertainties. These risks and uncertainties could cause the Company's actual results to differ materially those indicated in the forward- looking statements.
Mobile Assets Corporation

CONTACT: Investor Relations Contact: Capital Growth Advisors,(954) 453-1171

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