Handmark(R) Partners with Tele Atlas for Wireless Services Map Data
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[September 26, 2005]

Handmark(R) Partners with Tele Atlas for Wireless Services Map Data

SAN FRANCISCO, Sept. 26 /PRNewswire/ -- Handmark(R), a global leader in mobile media, today announced that they have signed an agreement with Tele Atlas, a leading provider of digital map data and other geographic content, under which Tele Atlas' map data will be integrated into Handmark mobile services.


The first Handmark implementation of Tele Atlas map data will be in the award-winning Pocket Express(TM) wireless news and information bundle. Pocket Express Maps can find any street address in the U.S. and Canada and provide turn-by-turn driving directions between two addresses. Pocket Express Directories can find a Person, Neighbor, or Business and map the location for the listing. The Pocket Express service is available for a variety of wireless capable devices including Palm(R) wireless PDAs and the Treo(TM) smartphone, Windows Mobile(TM) Pocket PCs and smartphones, RIM BlackBerry(TM), and color "feature phones" from all major U.S. Carriers.
Tele Atlas, with more than two decades of experience, is a global leader in geographic content and is committed to continuous improvement in coverage, accuracy, timeliness and quality. Tele Atlas achieves a high level of accuracy by mining more than 50,000 data sources worldwide, supplemented by observations of field survey personnel and through their state-of-the-art mobile mapping technology. This combination of automated and human-assisted data gathering and refinement allows them to deliver high-quality map data and displays.
"Tele Atlas' mission to be the living reference in digital mapping worldwide makes them the ideal partner to provide data for Handmark services," said Douglas Edwards, Handmark cofounder and executive vice president. "Handmark applications are designed to deliver the information our customers need when they need it, and with Tele Atlas data our customers will be assured that they have the most comprehensive and accurate information available."
The Tele Atlas map data is integrated into Version 2 of Pocket Express and will be available free to all existing Pocket Express subscribers on all platforms on October 7th.
For more information about Handmark products and services including Pocket Express, visit the Handmark web site at http://www.handmark.com/ .
About Handmark
Handmark is a global leader in the development and distribution of mobile content solutions. The company's flagship Pocket Express wireless service bundle offers consumer-friendly access to news, reference and infotainment content on cell phones as well as BlackBerry, Treo and Windows Mobile wireless handhelds. The company also holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, Reuters, Oxford University Press, Hasbro, and Zagat Survey as well as Sprint, Nextel, T-Mobile, Verizon, and others; and has an estimated 43 percent market share in mobile software titles sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Missouri; and Dallas, Texas, with sales offices in Chicago, Kansas City, San Francisco, Stockholm, and London. For more information, visit http://www.handmark.com/ .
About Tele Atlas
Founded in 1984, Tele Atlas is a leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas' database is a highly accurate reproduction of today's street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas' compatibility with major navigation systems and its open system design have made the company's technology adaptable to both consumer and business-to-business applications in its markets. From logistics to marketing to traffic and fleet management, in almost every sector of today's business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. For more information, please visit http://www.teleatlas.com/ .
Handmark is a registered trademark, Pocket Express, tools & toys for a mobile generation, the Handmark logo, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.
Handmark

CONTACT: Belinda Banks of S&S Public Relations, +1-212-946-2823,belinda@sspr.com



Web site: http://www.handmark.com/http://www.teleatlas.com/

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