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RSI ID Technologies Offers Complete Gen 2 Labels under 15 Cents; Free Compliance Hardware & Software Packages Now Available
[September 22, 2005]

RSI ID Technologies Offers Complete Gen 2 Labels under 15 Cents; Free Compliance Hardware & Software Packages Now Available


CHULA VISTA, Calif. --(Business Wire)-- Sept. 22, 2005 -- Company's Aggressive Pricing Strategy to Drive Deployment and Widespread Adoption of Gen 2 with Roadmap Pricing for Labels under 10 Cents

RSI ID Technologies (RSI), one of the nation's only vertically integrated providers of RFID technology that allows customers to tag, scan and track information, today announced that it is offering finished, fully validated Gen 2 RFID labels under 15 cents per label for volume orders, with a roadmap for pricing under 10 cents per label by December 2006 for customers that make a 12-24 month commitment for Gen 2 label orders.



Unique to the industry, RSI is the first company to offer such aggressive pricing on finished and fully tested Gen 2 RFID labels. Other companies have offered competitive pricing on inlays, which still require steps to convert the inlay into a finished label and test/validate the roll of labels, assuring that they are 100% good quality and fully functional.

"Gen 2 is where the industry is going. Widespread adoption will drive competitive pricing and the Gen 2 standard will ensure open communication and interoperability in the industry," said Wolf Bielas, founder and CEO of RSI. "RSI, as a company, is committed to helping our customers and the industry reach the goal of 100% adoption of Gen 2 standards. Our strategy is to position Gen 2 solutions aggressively so that companies can leverage the advantages and added functionality of the Gen 2 standard today."


As a compliment to those who purchase its Gen 2 label products, RSI is offering free Gen 2 compliance packages to customers looking to understand the technology and comply with mandates from retailers like Wal-Mart and Target as well as the Department Of Defense. RSI's solutions enable companies to leverage outside expertise and Gen 2 technology to ensure they meet mandates on time, in the most beneficial and cost effective manner possible.

RSI recently announced it won two Blanket Purchase Agreements from the US ARMY to help various divisions of the ARMY comply with government RFID standards. The company also currently works with several Wal-Mart suppliers to help them achieve compliance.

RSI's Gen 2 RFID labels and compliance solutions are available immediately and can be ordered by calling 1-800-466-8247 or emailing [email protected].

About Gen 2

The EPCglobal Gen 2 class of products, the newest and most advanced of the EPCglobal RFID specifications for the UHF band centered around 900 MHz, overcome limitations of EPCglobal's older Class 0 and Class 1 solutions providing a framework for an enhanced feature set and improved performance such as robust operation in high-density reader environments, compliance with global spectrum regulations and superior tag throughput.

About RSI ID Technologies, Inc.

RSI ID Technologies is one of the only vertically integrated providers of RFID technology that enables customers to tag, scan and track information - resulting in increased productivity, reduced operating costs, streamlined operations and immediate ROI.

RSI offers a full line of RFID antennas, inlays and labels as well as "smart" shelving and real-time location systems, portals, custom software development and middleware integration. In addition, the company provides a full range of support services, training and consulting.

As a systems integrator specializing in process automation and optimization systems, the company's applications also include asset tracking, warehouse management systems, wireless networks, inventory control, product marking, bar code scanning and thermal printing.

RSI' clients include more than 70 Fortune 500 firms, a dozen of Wal-Mart's top 100 suppliers, along with hundreds of mid-range companies involved in industries including electronics, telecommunications, healthcare, automotive and aerospace.

For more information, please see www.rsiidtech.com

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