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SITEL Australia Acquires Two New Clients
[September 21, 2005]

SITEL Australia Acquires Two New Clients


DEVONPORT, Tasmania and OMAHA, Neb., Sept. 21 /PRNewswire-FirstCall/ -- SITEL Corporation , a leading global provider of outsourced customer support services, announced today that its Australia business unit, SITEL Australia, has acquired two new clients.


SITEL Australia has been awarded CRM, BPO and technology hosting business from Acreis, an Australian financial services company. SITEL will manage inbound sales and customer service calls as well as back-office support, including application processing, correspondence, email and fulfillment for Acreis.
The service will be delivered from the Devonport, Tasmania center from January 2006 and expand throughout the year as the company's needs grow.
In addition, SITEL Australia will deliver a long-term 40-seat inbound customer service program from the Burnie, Australia center.
Russell Just, COO of SITEL Asia Pacific says: "We have been working on a number of new business opportunities and we are very excited to announce these new partnerships."
"Since we first opened our call center in March 2003 we have grown the business threefold. During this time we have transitioned our business from a typical customer call center operation to that of a true business partner for our clients."
"Our operations experts together with our specialist business partners have been working with Acreis in developing their customer relationship management (CRM) systems using Siebel contact management system and integrating the solution with Genesys, a contact interaction management system (CIM). We are also working alongside Acreis personnel in engineering their end-to-end business processes for the contact center."
"This demonstrates SITEL's ability to lead the way in delivering a full suite of contact center and back office services in a highly competitive market place."
SITEL provides services to some of Australia's largest telecommunications and insurance companies.
About SITEL
SITEL is a leading global provider of outsourced customer support services. On behalf of many of the world's leading organizations, SITEL designs and improves customer contact models across its clients' customer acquisition, retention and development cycles. SITEL manages approximately two million customer interactions per day via the telephone, e-mail, Internet and traditional mail. SITEL has over 34,000 employees in 90 global contact centers, utilizing more than 25 languages and dialects to serve customers in 55 countries SITEL is a leader in the contact center industry. Please visit SITEL's website at http://www.sitel.com/ for further information.
About SITEL Australia
SITEL Australia began operations in Australia in 1997 and is recognized as one of Australia's major international outsourcing call center operators, running programs from mass marketing through to integrated customer management solutions which support the Customer Relationship Management (CRM) strategies of some of the country's largest companies in the telecommunications, insurance and financial services industries. SITEL Australia has broadened its service offering and customer base to include inbound customer care, Business Process Outsourcing (BPO) and technical support services. Past and present clients include: major banks, credit card companies, insurance companies, telecommunications, information technology providers and a leading energy company.
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. The words "will be", "will", "expand" and similar expressions in this news release identify forward-looking statements, which speak only as of the date the statement is made. SITEL assumes no obligation to update any such forward-looking statement. Although SITEL believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Because forward-looking statements involve risks and uncertainties, future events and actual results could differ materially from those set forth in, contemplated by or underlying the forward-looking statements. Important factors that could cause actual results to differ materially from SITEL's expectations may include, but are not limited to the following, many of which are outside SITEL's control: the client's budgets and plans, customer demand for the client's products and services, terms of the final contract to be completed with the client, unanticipated labor, contract or technical difficulties, delays in ramp up of services, contract termination provisions, reliance on major subcontractors and strategic partners, conditions affecting the client's industry, industry regulation, reliance on telecommunications and computer technology, general and local economic trends and conditions, and competitive pressures in SITEL's industry. SITEL's Form 10-K, 10-Q and 8-K reports filed with the Securities and Exchange Commission describe other important factors that may impact SITEL's business, results of operation and financial condition and cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements.
SITEL Corporation

CONTACT: Investor Relations, Bill Sims of SITEL Corporation,+1-402-963-6810


Web site: http://www.sitel.com/

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