PacificNet's New 250-Seater In China

By DAVID SIMS
TMCnet CRM Alert Columnist

CRM and call center vendor PacificNet Inc. is announcing that its PacificNet Epro subsidiary will launch a new 250-seat call center in Guangzhou, China, due to what company officials claim is "a significant increase in customer demand for call center services in Hong Kong and China."

Epro believes that the contact center expansion will lead to over 40 percent annual revenue growth in the coming years -- partly because the new facility in China will have labor and office facility costs far less than in Hong Kong.

PacificNet Epro has purchased a new call center facility in China, with over 18,000 square feet hosting more than 250 seats. The company already runs a 400-seat call center facility in Hong Kong hosting over 800 call center agents, which

PacificNet's been hitting the Chinese business technology market hard. In June PacificNet Epro, a provider of contact center and CRM products and a subsidiary of PacificNet Inc. announced a partnership with Epicor Software Corporation, a provider of software for middle-market companies, to provide Customer Relationship Management for Chinese companies.

PacificNet Epro became a Value-Added Reseller of Epicor in August 2004. PacificNet Epro and Epicor have since entered into a partnership to hold joint seminars to promote integrated products by the two companies.

The seminars, with the jazzy, catchy – if somewhat ambiguous – title "Unlock the hidden risks and cost for not having an integrated CRM and CTI solutions," cover the cost and risks faced by sales and marketing professionals that can lead to lost sales revenue and market share.

By setting up the new call center in China, PacificNet Epro hopes to achieve cost-effective capacity expansion, and new revenue generation from domestic and multinational clients. The new Guangzhou call center is planned to enter operation in November, 2005.

In July PacificNet Inc. announced that its PacificNet Epro subsidiary was selected by China Telecom to provide CRM consulting and call center training services. The first phase of the project covers China Telecom's main customer service centers located in Jiangsu, Hubei, and Guangdong, with a potential to expand to other provinces in China.

And in August PacificNet Epro deployed its WISE-xb Interactive Voice Response System Contact Center Product for TNT Hong Kong, a division of TPG NV, the business to business express delivery company.

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David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:
http://www.tmcnet.com/tmcnet/columnists/columnist.aspx?id=100005&nm=David%20Sims

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