|
Only One-Fifth of Large Enterprises Satisfied with Current Wireless Service
Large Enterprises Plan New Investments in WiFi, GPS, Push-to-Talk and RFID
WASHINGTON, Sept. 15 -- While RFID (Radio Frequency ID) and GPS (Global Positioning System) applications remain relatively rare among large enterprises, these two application areas will likely become much more common after the next round of wireless contracts are secured. This is one of the findings of a new study, Enterprise Wireless Trends: Carrier Positioning, Applications and Purchasing Behaviors, conducted by Harris Interactive(R) and ForceNine Consulting on the wireless purchasing and usage patterns of large enterprises which generate over $1 billion in annual revenue and deploy wireless applications.
Survey respondents indicated that only 10 percent of their businesses have implemented RFID applications, while 23 percent of them have implemented GPS applications. However, these applications were among the most frequently mentioned as new business applications which will be included in the next round of wireless contracts. Push-to-talk and WiFi were also frequently mentioned as new applications for upcoming contracts.
"We are seeing interest in more aggressive deployment of some of the newer technologies and applications, but it is uneven across industries," stated Andrew Roscoe, partner with ForceNine Consulting. "GPS for example, is already fairly well established in the communications, transportation and utility industries. Manufacturing tends to lead in RFID."
In other findings of the survey, those surveyed from large enterprises expressed limited satisfaction with their current wireless contracts. Only 21 percent of respondents rated their existing service at a nine or 10 on a 10-point scale.
"Wireless continues to rate below other communications services in overall satisfaction to large businesses," stated Dr. Barry Goodstadt, vice president of the Customer Loyalty Management Research Practice at Harris Interactive.
"Interestingly, there were not dramatic differences in overall satisfaction across carriers. However, there were significant differences in carrier satisfaction associated with specific components of service, such as geographic coverage, pricing, billing, and customer service."
The survey was designed jointly by Harris Interactive and ForceNine Consulting and conducted online among IT decision makers working in businesses generating over $1 billion dollars in annual revenues. The survey, itself covers applications, technologies, carrier positioning, carrier market share by units, contract, application and industry, corporate policies, and use of wireless applications by industry and corporate function.
Survey findings will be released at the Enterprise Wireless Summit, October 5-7, 2005 http://www.enterprisewireless.net and are available from Harris Interactive and ForceNine Consulting.
Methodology
The "Enterprise Wireless Trends: Carrier Positioning, Applications and Purchasing Behaviors" study was conducted in the United States by Harris Interactive between July 25 and August 2, 2005 among 643 employed adults aged 18 and over who have a role in software, wireless communications or wireless data communication decisions for businesses generating over $1 billion in annual revenues and that deploy wireless applications. The data were not weighted and therefore are only presentative of those IT decision makers surveyed. In theory, with probability samples of this size, one could say with 95 percent certainty that the results have a sampling error of plus or minus 4 percentage points. This online sample is not a probability sample.
About ForceNine Consulting
ForceNine Consulting is a high-level consulting firm providing financial, management, technical and strategic planning services to the telecommunications industry. With a focus on the $15 billion wireless broadband sector, particularly WiFi and 2.5G/3G, ForceNine Consulting provides market research, due diligence, strategic planning, industry intelligence, technology support and publications. The firm's financial service offerings include valuations, mergers and acquisitions support, and turn-around assistance. With more than 20 years experience in the telecom industry, ForceNine Consulting's analyst and sector experts' skill sets include
certified appraisers, former industry CEOs, Ph.D.s, engineers, research analysts and entrepreneurs.
About Harris Interactive
Harris Interactive Inc. (http://www.harrisinteractive.com), the 13th
largest and fastest-growing market research firm in the world, is a Rochester,
NY-based global research company that blends premier strategic consulting with
innovative and efficient methods of investigation, analysis and application.
Known for The Harris Poll(R) and for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public research to help
its clients achieve clear, material and enduring results.
Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries, HI Europe in London (http://www.hieurope.com), Novatris in
Paris (http://www.novatris.com), and through an independent global network of affiliate market research companies. EOE M/F/D/V.
To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit http://www.harrispollonline.com.
Contacts:
Andrew Roscoe
ForceNine Consulting
202-345-3085
Nancy Wong
Harris Interactive
585-214-7316
SOURCE Harris Interactive; ForceNine Consulting
Web Site: http://www.harrisinteractive.com
http://www.enterprisewireless.net http://www.wirelesswonk.net
http://www.hieurope.com http://www.novatris.com
http://www.telwares.com
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
INDUSTRIES
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.
