Avaya and Jacada Ink Distributor Agreement
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[October 19, 2005]

Avaya and Jacada Ink Distributor Agreement

Jacada Ltd. (Nasdaq: JCDA), a leading software provider of contact center productivity solutions, and Avaya GlobalConnect, the largest provider of contact center solutions in India today announced a distributor agreement. Under the agreement, Avaya GlobalConnect will sell, service and support Jacada Fusion solutions to the contact center market in India. The partnership establishes a foundation that should provide significant productivity enhancements throughout Indian contact center operations.



Avaya GlobalConnect (AGCL) provides end-to-end solutions to contact center customers to help enhance their business performance. AGCL is a best-of-breed solutions provider and maintains alliances with key partners including Nice Systems, IEX, and SYMON, to address the performance optimization needs of contact centers. In continuation of this strategy, AGCL has forged an alliance with Jacada, a leading provider of agent productivity solutions, to address the key business need of improving business processes and reducing application complexity for the contact center agent, which results in improving the customer experience.

It has been our experience that the complexity of the agents desktop is one of the major limiting factors to improving the customer experience, states Mr. Ajit Thatte vice president, marketing and strategic alliances for AGCL. By facilitating closer integration of diverse enterprise applications, Jacada Fusion can significantly simplify the agent desktop which leads to substantial cost savings. Most importantly it enables the agent to focus on the customer interaction while providing better access to important data which ultimately results in better customer satisfaction.



Jacada Fusion is an award winning agent productivity solution that delivers a simplified desktop interaction to dramatically improve the efficiency of the agent and the experience of the customer. Jacada Fusion contains patented technology that enables organizations to simplify the agents interaction with business applications on their desktop without rewriting or replacing any of the existing systems.

Jacada is extremely excited to partner with such a dominant contact center solutions provider like Avaya GlobalConnect, said Ofer Yourvexel, senior vice president of international sales for Jacada. This alliance is further proof as to the value and importance of desktop optimization solutions like Jacada Fusion. By partnering with Avaya GlobalConnect, we are now in an excellent position to provide these solutions to the important contact center market in India.

About Avaya

Avaya GlobalConnect is Indias number one Enterprise Communication Solutions provider. Its offerings range from converged voice, data and video networks to contact center solutions to unified messaging solutions, and customer services. It is a dominant player in the contact center and IP telephony market. In order to provide best-in-class converged communications products and solutions, Avaya GlobalConnect has partnered global technology leaders---Polycom, the worlds leading video-conferencing solutions provider; NICE Systems, the Israel-based customer experience management specialist; LG, a leading global player in EPABX and KTS products and IEX, a Tekelec company and the leading provider of contact center workforce management solutions. The company has strategic alliances with systems integrators such as IBM, HP, Servion, Cable & Wireless, CMC and Tata Infotech. For more information about Avaya GlobalConnect, visit www.avayaglobalconnect.com.

About Jacada

Jacada software solutions help customers rapidly simplify and improve high-value business processes while eliminating the need for long and expensive systems replacement projects. Jacada Fusion is an award-winning agent productivity solution containing patented technology that enables contact centers to reduce customer churn and increase revenues by providing more time for customer care and revenue-generating activities. Jacada Fusion Agent Portal is a web-based, thin-client workspace that incorporates all critical functions required by the contact center agent to successfully complete customer interactions.

By significantly reducing call handle times, training costs and error rates, Jacada Fusion solutions deliver a rapid, easily measured return on investment, with payback typically achieved in weeks or months. Jacada solutions are deployed in hundreds of contact centers worldwide, and to millions of users through self-service applications designed to off-load contact center activity.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organizations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com or at 1-800-773-9574.

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