[October 17, 2005] PRIMIS Marketing Group Acquires MarketModels Tweet ATLANTA --(Business Wire)-- Oct. 17, 2005 -- Third acquisition for PRIMIS extends data analytics, modeling and data integration capabilities of leading multi-source marketing data and database solutions provider PRIMIS Marketing Group, a leading provider of integrated information marketing solutions, announced today the acquisition of MarketModels, Inc. MarketModels, headquartered in Wickford, Rhode Island, provides analytics, modeling and data integration solutions that convert customer and prospect data into marketing intelligence, improves marketing efficiency across all channels and optimizes customer marketing programs. Using their proprietary Database Studio(R) technology, MarketModels combines marketing data, processing and model scoring in a turnkey, web enabled desktop, point and click environment. In announcing the acquisition, John Healy, CEO of PRIMIS said, "MarketModels adds important data analytics and data integration capabilities to the PRIMIS suite of database marketing solutions and enhances our ability to provide fully integrated multi-channel marketing data and data management solutions." He continued, "This acquisition, in combination with our recent addition of direct marketing thought leaders Coy Clement and Jamie Crouthamel to the PRIMIS Board of Directors, strategically positions PRIMIS to better serve our multi-channel marketing clients with expanded online services and will fuel the continued profitable growth of PRIMIS well in excess of overall industry growth rates." "We are excited about the synergies that being part of the PRIMIS Marketing Group offers," said Brad Mitchell, President of MarketModels. Mitchell continued, "With the added capabilities of AccuData America and Hypos360, we now offer clients a complete suite of services that help them to leverage the data that delivers critical insights into their customers and prospects, and supports comprehensive, closed-loop marketing processes for both existing customer retention and new customer acquisition." There are no planned organizational changes for MarketModels, and they will continue to operate out of their Wickford, Rhode Island headquarters. Brad Mitchell will continue as President and General Manager of MarketModels, reporting to John Healy, President and CEO of PRIMIS. MarketModels serves more than 1,000 premier clients in financial services, technology, telecommunications, higher education, and consumer packaged goods. Their blue chip clients include LendingTree.com, AC Nielsen, J.P. Morgan Chase, Sun Microsystems, The Tribune Company, Comscore Networks, Dime Savings Bank, Experian, Equifax and a number of companies in the broadband and credit card processing industries. About PRIMIS Marketing Group PRIMIS, an acronym for Premier Integrated Marketing Information Solutions, is headquartered in Chicago, Illinois. PRIMIS was formed in 2003 to create and grow a leading integrated provider of marketing solutions to middle to upper market companies by executing a "buy and build" strategy. PRIMIS is building as an industry leader through a series of initial acquisitions, organic growth in the acquired companies and future niche acquisitions with the equity sponsorship of William Blair Capital Partners VII, a Chicago-based private equity investment fund co-managed by William Blair & Company and Chicago Growth Partners. To date, PRIMIS has made three acquisitions - MarketModels, a data management and analytics company, in October, 2005; Hyphos360, a database development and hosting company, in 2004; and AccuData America, a marketing data and services company, in 2003. PRIMIS Marketing Group is located at 8755 W. Higgins Road, Suite 240, Chicago, IL 60631. Phone: 773-380-9000 or visit www.primismarketing.com. About MarketModels MarketModels, now a PRIMIS company, has been ranked as one of the ten fastest growing companies in the State of Rhode Island in each of the past four years. Founded in 1999 by database marketing industry veteran Brad Mitchell (formerly with iMarket and Xerox), MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, multi-channel campaign management and other strategic marketing goals. MarketModels is located at 85 Brown Street, Wickford, RI 02852. Phone 401-294-3080 or visit www.MarketModels.com. About Chicago Growth Partners (CGP) Chicago Growth Partners ("CGP") is a Chicago-based private equity firm established by Robert Blank, David Chandler, Robert Healy, Arda Minocherhomjee and Timothy Murray. CGP's fundamental investment philosophy is to help build successful growth companies by identifying and backing outstanding management teams in growing industries. CGP professionals have a combined 90 years of private equity investing experience. In addition to managing CGP, the principals work collaboratively with William Blair & Company to jointly manage William Blair Capital Partners Fund VII, a $400 Million private equity limited partnership. Phone 312-698-6300 or visit www.cgp.com. AccuData, AccuData America and Hyphos360 are trademarks or registered trademarks of PRIMIS Marketing Group in the United States and other countries. MarketModels and Database Studio are trademarks or registered trademarks of MarketModels. All other brands, names or trademarks mentioned may be trademarks of their respective owners. John Healy and Brad Mitchell are available for interview. [ Back To TMCnet.com's Homepage ]