[May 25, 2005] Endavo Names Jorge Tomassello Vice President, Latin American Content Development; Leader in International Content Distribution Brings Key Expertise to Growing D-Commerce Marketplace Tweet SALT LAKE CITY --(Business Wire)-- May 25, 2005 -- Endavo Media and Communications, Inc. (OTC BB: EDVO NEWS), the nation's leading developer of the D-Commerce marketplace, announced today the addition of Jorge Tomassello as Vice President, Latin American Content Development. "Jorge brings significant experience not only with niche content, but in working with major brands to connect commerce opportunities to the content," said Endavo CEO Paul D. Hamm. "In essence, that's what the D-Commerce marketplace does - it enables the distribution of IP-based content or services via the Endavo EcoSystem. Jorge's expertise fits perfectly with Endavo's strategy." Tomassello, who will be responsible for the sales and marketing strategy of Spanish language content offerings, brings an impressive track record to the company, said Mario Pino, Vice President, Media Content and Partner Development at Endavo. "Latin American content is in high demand right now," Pino said. "Jorge understands the dimension of what we're trying to do, bringing both creativity and a results-driven mindset to Endavo. We're glad to have him on board." In his 20-year career, Tomassello introduced the successful TV series Nubeluz in 18 Latin American countries - increasing the show's market share from 7 percent to 42 percent. He also designed and implemented sales and marketing strategies children's home video programs in Venezuela and Colombia. After working as an advisor to Cisnaros Group, Tomassello served as Vice President, Coordination for Cadena Latino Americana de Television from 1998 to 2000. A year later, he joined Canal Telemiami, where he was Vice President until 2003. He went on to work in an advisory role for several other networks before joining Endavo this year. "Endavo has developed solutions that address real industry needs," Tomassello said. "Spanish language programmers will be among the first to utilize Endavo's EnCast and EnGage solutions, which allow programming to be distributed within specific geographic target markets in the United States without significant capital investment. I'm glad to be part of the team and look forward to our mutual success." About Endavo Media and Communications, Inc. Endavo Media and Communications, Inc. distributes IP content and services over a national IP Multicast fiber network and any last-mile broadband medium (fiber, copper, wireless). Using an open-standard distribution and systems support engine to track and manage transactions individually from start to finish, Endavo allows service providers and broadband communities to access a digital marketplace of IP-based content and services from multiple suppliers, facilitating immediate product expansion and a migration path to next-generation IP networks and content. For more information, visit http://www.endavo.com. Forward-looking statements in this release regarding Endavo Media and Communications, Inc. are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission. [ Back To TMCnet.com's Homepage ]