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| [May 24, 2005] |
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Bluestreak Expands Interactive Marketing Suite with IonTrack for Search Marketing; Comprehensive Search Analytics Simplify Campaign Management for Online Marketers
PROVIDENCE, R.I. --(Business Wire)-- May 24, 2005 -- Bluestreak, a leading online marketing company, today announced the introduction of IonTrack for Search Marketing, delivering a wide range of analytics that marketers can leverage to optimize paid search campaigns to achieve best results. IonTrack is an integrated module in Bluestreak's comprehensive interactive marketing suite, which includes IonAd Manager and IonMail. It is currently used by more than 50 marketers across the US and Europe to track online search campaigns.
IonTrack for Search Marketing extends beyond Bluestreak's previous analytics functionality to provide a simple, economic way to plan and manage search campaigns:
-- Track thousands of keywords in the portfolio - not just clicks, but post-click actions
-- Monitor ROI tracking and analysis across all combinations of keywords, creative, positions or search engines
-- View real-time performance and conversion reports for all interactive campaigns through a common interface, including banners, rich media placements, and email campaigns
"Search marketing is our core expertise and we use search marketing techniques to drive acquisitions and conversions for our clients," says Cheryle Pingel, co-founder and chief executive officer of Range Online Media. "The ability to have consolidated reporting that provides clicks through conversion data is very valuable for measuring campaign performance."
"The delivery of the search marketing extensions to IonTrack was a direct result of customer requests to consolidate the tracking of all of their interactive activity to simplify the management of online campaigns which span multiple vendors and multiple media types," says Anurag Ahuja, CMO, Bluestreak. "With search being such an important part of the online marketer's portfolio, this solution has already been well received and we expect the segment to grow as a complement to our ad serving and email marketing offerings."
For customers that require more hands-on assistance with their search marketing campaigns, Bluestreak provides IonSearch(TM), a more extensive set of search services which provide a full turn-key solution from strategy to execution to optimization. IonSearch leverages the specialized experience of the Bluestreak service team and their deep knowledge of how to best utilize IonTrack to meet client goals.
About Bluestreak International
Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third-party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links Web media directly to email marketing databases.
Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations.
Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com
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