[May 17, 2005] Alien Technology Names Patrick Ervin Vice President Business Development for Strategic Retail Sector Tweet MORGAN HILL, Calif. --(Business Wire)-- May 17, 2005 -- Alien Technology(R) today announced that Patrick Ervin, formerly Executive Vice President of Sales and Marketing at Retalix USA, has joined the company as Vice President Business Development focusing on the retail industry. Ervin will lead the company's sales, marketing and product management initiatives aimed at driving the use of Alien RFID technology in retail supply chains. "With more than 20 years of sales, marketing and product management experience revolving around the retail sector, Pat brings to Alien unparalleled knowledge of this key industry including store operations, supply chain management and the effective application of IT technology within retail organizations," said Keith McDonald, Sr. Vice President, Sales and Marketing, Alien Technology Corporation. "We look forward to leveraging his expertise as we continue to address the global opportunities for RFID in retail applications." In his former role at Retalix USA, a leader in supply chain software solutions targeting the grocery and convenience store industries, Ervin was responsible for the planning, implementation and management of sales and marketing strategies and for the development and management of strategic partnerships. During his three year tenure, the company achieved an 80% revenue increase. Prior to Retalix, he held the position of President for Lyceum Interactive. Before that, as a sales executive at IBM, he was responsible for numerous large retail accounts including Wal-Mart, Albertson's Inc. and The Limited. Ervin studied business administration and electronics at Front Range College in Colorado. About Alien Technology Alien Technology Corporation is a leading provider of Radio Frequency Identification (RFID) products for global customers in government, retail, manufacturing, pharmaceuticals, transportation, and other industries. Using its patented manufacturing process, Fluidic Self Assembly (FSA(R)), Alien manufactures EPC tags in very high-volumes and at low cost. The company provides a family of RFID readers for a variety of applications including supply chain management, logistics, and anti-counterfeiting, to improve inventory management and reduce operating costs. Alien is an active member of EPCglobal. More information about Alien Technology Corporation can be found on the Company's website at www.alientechnology.com. Alien, Alien Technology, the Alien logo and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2005 Alien Technology Corporation. All rights reserved. [ Back To TMCnet.com's Homepage ]