| [March 18, 2005] |
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IRI Releases Annual New Product Pacesetters Report
CHICAGO --(Business Wire)-- March 18, 2005 -- Top New Brands Hit the Mark with Consumers; Convenience and Better Health Solutions Big -- But Don't Forget Taste and Variety
Information Resources, Inc. released today the annual New Product Pacesetters report, a highly-anticipated analysis of the most successful new consumer packaged goods brands launched in 2003-2004, the factors driving their success, and key consumer purchase trends to watch in 2005.
The report found that 2004's most successful new food and beverage brands delivered against Americans' desire to take small steps toward healthier eating, with convenient packaging that fits evolving on-the-go lifestyles, and without sacrificing great taste and emotional satisfaction. New brands that fit into both calorie-watching and carb-watching lifestyles topped the list, including Carb Smart ice cream and frozen novelties, and diet carbonated beverages from Pepsi and Coke. These brands are joined by healthy, yet palate-pleasing foods like Dannon's Carb Control and Yoplait Nouriche smoothies and Healthy Choice Flavor Adventures frozen dinners. -0- *T 2004 New Product Pacesetters: Top 10 Food & Beverage Brands Year One Dollar Sales Across Food, Drug, Mass Channels (Excluding Wal-Mart) ---------------------------------------------------------------------- (Mil $) ---------------------------------------------------------------------- 1 CarbSmart ice cream & frozen novelties $137 ---------------------------------------------------------------------- 2 Pepsi Vanilla & Diet Pepsi Vanilla soft drinks $125 ---------------------------------------------------------------------- 3 Diet Coke with Lime soft drink $119 ---------------------------------------------------------------------- 4 Sprite Remix soft drink $113 ---------------------------------------------------------------------- 5 Yoplait Nouriche yogurt breakfast smoothie $89 ---------------------------------------------------------------------- 6 Smirnoff Twisted V flavored malt beverage $83 ---------------------------------------------------------------------- 7 Healthy Choice Flavor Adventures frozen dinners $80 ---------------------------------------------------------------------- 8 Nabisco Ritz Chips crackers $76 ---------------------------------------------------------------------- 9 Dannon Light 'n Fit Carb Control dairy-based smoothie & cups $75 ---------------------------------------------------------------------- 10 Mountain Dew LiveWire soft drink $72 ---------------------------------------------------------------------- Source: IRI InfoScan(R) Reviews ---------------------------------------------------------------------- *T
This year's top 10 new non-food brands were dominated by health and beauty solutions; no new home care or general merchandise brands made the cut. The success of several of these brands is a testament to consumer demand for new and better solutions to address health problems, as four of the top 10 were over-the-counter remedies including Prilosec and Mucinex. Other brands offer better do-it-yourself personal care solutions as a convenient alternative to professional services, such as Crest teeth whiteners (an alternative to expensive sessions at the dentist's office) and L'Oreal Dermo Expertise and Olay Regenerist anti-aging creams (to head off the need for more invasive dermatological procedures). Brands with high-tech design and the promise of better results also repeatedly make this list, with this year's entries led by Schick's Intuition and Quattro razors. -0- *T 2004 New Product Pacesetters: Top 10 Non-Food Brands Dollar Sales Across Food, Drug, Mass Channels (Excluding Wal-Mart) ---------------------------------------------------------------------- (Mil $) ---------------------------------------------------------------------- 1 Prilosec OTC heartburn reliever $239 ---------------------------------------------------------------------- 2 Crest Whitestrips Premium teeth whitening strips $95 ---------------------------------------------------------------------- 3 Schick Intuition women's razors/blades $55 ---------------------------------------------------------------------- 4 Schick Quattro men's razors/blades $54 ---------------------------------------------------------------------- 5 Crest Whitening Expressions toothpaste $54 ---------------------------------------------------------------------- 6 L'Oreal Dermo Expertise facial care $51 ---------------------------------------------------------------------- 7 Crest Night Effects teeth whitening strips $49 ---------------------------------------------------------------------- 8 Mucinex cough/congestion reliever $42 ---------------------------------------------------------------------- 9 Olay Regenerist anti-aging creams/moisturizers $42 ---------------------------------------------------------------------- 10 Tylenol 8 Hour pain relief $38 ---------------------------------------------------------------------- Source: IRI InfoScan(R) Reviews ---------------------------------------------------------------------- *T
"It's great to see food companies addressing obesity and other diet-related health issues with more convenient versions of naturally nutrient-rich foods and healthier versions of processed convenience foods," says Valerie Skala Walker, Vice President of Analytic Product Management for Information Resources, Inc. "This trend should continue for several years, with an emphasis on getting more fiber and less 'bad' fat. On the non-food side, manufacturers are creatively finding ways for consumers to reduce the time spent on basic home care and personal tasks - by cutting steps from the current process or by making results last longer - creating New Product Pacesetters in categories as diverse as facial cosmetics, skin care, pain relief, dental care/whitening, air freshening/odor removal, and home cleaning."
Detailed findings from the report were presented by leading new product trends authority Valerie Skala Walker at IRI's 2005 Retail and CPG Summit, held in Miami Beach February 27-March 1.
About New Product Pacesetters
The 2003-2004 New Product Pacesetters list includes 120 food and 100 non-food brands. To qualify for the list, a brand must have been introduced between February 2003 and January 2004, so that it had a full 52 weeks of sales data by December 2004, and achieve at least $7.5 million in retail sales in the Food, Drug and Mass, excluding Wal-Mart (FDMx) outlets in its first year. IRI has been issuing this report since 1993. Datasets and summaries of each year's Pacesetters are available for purchase from IRI. For complete information on IRI's New Product Pacesetters, visit www.infores.com About Information Resources, Inc. Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world's leading CPG, retail and healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com.
Editor's note: Specific brands and/or products listed are either trademarks or registered trademarks of their respective companies.
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