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CosmoGIRL! Makes Horoscopes Mobile
[March 14, 2005]

CosmoGIRL! Makes Horoscopes Mobile


VIENNA, Va., March 14 /PRNewswire/ -- The Mobile Media Company (http://www.mobilemedia.com/), a leading provider of global wireless games, interactive entertainment services, and marketing applications, today announced an agreement with CosmoGIRL! publisher Hearst Magazines, to launch the CosmoGIRL! TXT Horoscope Service, a cross-carrier, daily mobile horoscope service with CosmoGIRL! magazine.
Mobile Media will work with Hearst's Brand Development Group to bring the TXT Horoscope Service to millions of CosmoGIRL! readers. Subscribers of the service will receive one alert per day via text message at a cost of $1.99 per month. The service is available across all leading wireless carriers in the U.S., and will be promoted in every edition of CosmoGIRL! from April 2005 on. The CosmoGIRL! daily horoscope service is the first mobile application to be introduced through this partnership. In addition, Mobile Media has developed a range of content and advertising tools with text messaging applications to use during this partnership.
"With over 5 million readers, CosmoGIRL! is one of the most popular magazines reaching 12-19-year-old young women," says Glen Ellen Brown, Vice President of Hearst Brand Development. "Proven worldwide to be the most avid users of text messaging, the CosmoGIRL! TXT Horoscope Service provides teens with the content and personalization they love, and the immediacy they demand. We believe teenage girls across America will embrace this new service with a passion and will encourage their friends to do the same."
The Mobile Media Company is a leader in cross-carrier premium messaging services in North America, offering a wide range of 3G services to over 500 million subscribers worldwide, including interactive games, streaming video, news, weather, text message-based alerts, and community-based services. With an extensive international network of media, broadcast, and mobile operator partnerships, Mobile Media now brings its experience in wireless messaging services to the print industry.
"In addition to generating new revenue for the publishers of CosmoGIRL!, this launch also provides the CosmoGIRL! sales team with an added service to take to sponsors looking for innovative and effective ways to reach the much- targeted teenage audience," says Steinar Svalesen, Executive Vice President and General Manager of Mobile Media North America. "We are excited about this partnership with Hearst and are confident that this agreement will further our presence as a leading applications provider in the wireless industry."
To sign up for the CosmoGIRL! TXT Horoscope Service, subscribers can text the word Astro to (83200) and follow the step-by-step instructions or register online at http://www.cosmogirl.com/Guys/DailyHoroscopes.
About Mobile Media
The Mobile Media Company AS (http://www.mobilemedia.com/) is a global provider of wireless provisioning and content solutions, interactive entertainment services and mobile marketing applications. Mobile Media works with leading industry players and a wide range of customers including mobile carriers, broadcasters, media companies and major consumer brands. The Company was founded in 1993 to pioneer mobile messaging services and technologies, and since then has become a fast-developing, multi-media organization with over 200 employees.
The Mobile Media Company AS serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in both the mature and developing markets of Asia, Europe, and North America. The Company is headquartered in Oslo, Norway, with offices and technology development centers in the UK, Romania, China, and the USA.
Mobile content providers should contact Mobile Media at CP@MobileMedia.com. To partner with Mobile Media, please contact us at Partners@MobileMedia.com. For all other enquiries, please contact Info@MobileMedia.com or visit us online at http://www.mobilemedia.com/.
About Hearst Magazines
Hearst Magazines is a unit of The Hearst Corporation (http://www.hearst.com/), one of the world's largest publishers of monthly magazines, with a total of 18 U.S. titles and 140 international editions. Hearst's magazines are read by more U.S. adult women than any other monthly magazine publisher. The company also publishes 18 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
The Mobile Media Company AS


CONTACT: Mobile Media Press Contacts: US: Sarah Galea, +1-610-642-8253,E-mail: Sarah@GregoryFCA.com, or Norway: Steinar Svalesen, EVP, +47-9572-8490,E-mail: Steinar.Svalesen@MobileMedia.com; or Hearst Corporate Press Contact:US: Corinne Sudberg, +1-212-649-2583, E-mail: CSudberg@Hearst.com



Web site: http://www.hearst.com/
Web site: http://www.cosmogirl.com/Guys/DailyHoroscopes
Web site: http://www.mobilemedia.com/

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