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Axis Communications Honored with 2005 Frost & Sullivan Market Leadership Award in the Global Network Camera Market
[March 01, 2005]

Axis Communications Honored with 2005 Frost & Sullivan Market Leadership Award in the Global Network Camera Market


PALO ALTO, Calif. --(Business Wire)-- March 1, 2005 -- Frost & Sullivan's recent study, World Video Surveillance Equipment Markets, acknowledged Axis Communications for its global leadership in the network camera market. The company also has a leading market share in both the network camera market as well as the video server market.

The video products segment of the company includes both network cameras and video servers. Axis Communications has an installed base of more than 400,000 units of its network video products and an annual growth rate of 33% for this product range in 2004 in SEK.

Its superior technical quality is reflected in the robust, reliable, and esthetically designed products. In a number of recent launches, the company has introduced technically enhanced network cameras that are easy to use and are suitable for the professional market.


"The company is strategically promoting network video products and driving the awareness of the significant benefits that accrue from network based systems -- a massive undertaking since most companies in the traditional analog systems market are more interested in protecting the installed base of analog systems," says Frost & Sullivan research analyst Soumilya Banerjee. "Axis has undertaken activities such as writing white papers, participating in security conferences, and other similar activities to educate end users about the benefits of IP surveillance systems."

Axis recently entered into a mutually beneficial partnership agreement with Securitas AB, a major participant in the security arena. Axis has also increased the number of software partners called Application Development Partners to reach 200 partners worldwide. Part of the strategy is to build an ecosystem of partners focusing on the different components of the Network Video system and Axis has been a driving force in the convergence between the IT and security market. Such partnerships are also expected to boost the market demand for IP surveillance products.

Axis has been able to retain its leadership position with consistent performance and continuous innovation in product, technology, and strategy, and hence, has been presented with the 2005 Frost & Sullivan Market Leadership Award in the global network camera market. Axis has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as in strategy development and methods of addressing these market dynamics. Furthermore, the company has continually demonstrated solutions for monitoring market changes and for implementing superior market strategies.

About Axis

Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security, surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

Axis was founded in 1984 and is listed on the O-list (Attract 40) of Stockholmsborsen (STO:AXIS). Axis operates globally with offices in 15 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.

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