TMCnet News
MindMatics Gives Companies Ability to Digitize Their own ContentNEW YORK, July 19 /PRNewswire/ -- MindMatics, the industry's leading mobile solutions specialist, has launched a Mobile Content Management System (mCMS) that allows companies to digitize their own content for widespread mobile distribution. This provides companies with greater leverage and control of their existing content (such as ringtones and photos), opens up excellent new revenue channels, and helps them avoid licensing out their content to third parties for distribution. Main beneficiaries of the system will be logo and ringtone portals as well as television stations, film studios, publishers and production companies, as well as any company that has large amounts of home-owned content. MindMatics' mCMS automatically detects the type of handset requesting the company's content and then delivers the correctly formatted content item for that model. MindMatics engineers have configured the system to be compatible with the more than 800 cellular phone models used worldwide, and are constantly updating the technology to adapt to new models. The content is protected by the integrated digital rights management standard OMA 2.0. This gives the company critical control over its own content which can be seen and used by the targeted customer on his own mobile but can't be forwarded on to a third party. Hans Henkes, General Manager of MindMatics LLC, said, "The mCMS allows companies the ability to quickly and easily generate correctly formatted mobile content in one easy-to-use system. Companies are able to administer the content themselves and also create new products from a simple single order to extensive subscription models. Due to its unparalleled usability and its scalability, the mCMS is the ideal tool for every company that wants to offer its content in a mobile format." MindMatics' mCMS is currently supporting some of the largest content portals in Europe, which efficiently serve multiple markets using one content management system. About MindMatics LLC MindMatics is a global leader in the development and implementation of mobile services. MindMatics is comprised of four business units: Mobile Messaging & Payment, Mobile Applications, Mobile Content, and Mobile Marketing. As a full-service mobile solutions partner, MindMatics helps mobile telecom carriers, brands, media companies, agencies and content providers successfully interact with the "Generation M" through various technologies in order to generate revenues, billings and realize new marketing potential. MindMatics currently employs a staff of 120 and has offices in Munich, Cologne, London and New York. For further information please contact: Hans Henkes, Tel: +1-212-355-8245 E-mail: [email protected] MindMatics AG CONTACT: For further information please contact: Hans Henkes, Tel:+1-212-355-8245 E-mail: [email protected] |