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Autobase, Inc. Announces Release of Autobase Loyalty Center
[January 30, 2005]

Autobase, Inc. Announces Release of Autobase Loyalty Center


INDIANAPOLIS --(Business Wire)-- Jan. 30, 2005 -- Autobase, Inc. is pleased to introduce the all-new Autobase Loyalty Center(TM), the most recent addition to the Autobase product suite. Specially designed for the business development or customer care center, the Autobase Loyalty Center enables dealerships to find, market, and maintain more loyal customers.



The Autobase Loyalty Center has been well-received by dealers and has already earned an endorsement from Mercedes-Benz USA. Chairman and CEO, Scott Webber stated, "It is truly an honor to receive this endorsement, not only for our time-tested CRM solution, but also for our Loyalty Center. The potential value of this product is enormous to dealers who are seeking to drive revenue through business development technology."

The Loyalty Center brings a fresh approach to business development, synergizing the efforts of a dealer's sales, service, and call center teams. Resulting in greater efficiency, higher productivity, and strong profitability, the Loyalty Center offers a number of benefits including:


-- CRM integration to facilitate seamless communication with your sales team

-- Incoming and outgoing call handling efficiency for better responsiveness

-- Access to all calendars for easy appointment setting

-- Dynamic reporting of inbound and outbound call activity and gross profit analysis

-- Service appointment integration with your ADP and Reynolds DMS

For more information on the Autobase Loyalty Center, please contact Bernie Szuhaj with Autobase Marketing at 317-842-4242. Additional corporate information can be found at www.autobase.net.

About Autobase, Inc.

Autobase, Inc. has specialized in providing the automotive retail market with premier customer relationship management (CRM) solutions since 1988. Our rich history, strong reputation, comprehensive industry knowledge, and pioneering work in feature-rich CRM and BDC technology have long impacted the bottom line for aggressive dealers nationwide. Every day, over 15,000 auto professionals go to work and use Autobase solutions to sell more cars.

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