TMCnet News
EFG Technologies Introduces SalesEDGE to Increase Customer Loyalty and Dealership Profitability; Support-Centric Solution Unique Among CRMsIRVING, Texas --(Business Wire)-- Jan. 29, 2005 -- EFG Technologies, a division of EFG Companies, today introduced SalesEDGE(TM), the first and only comprehensive Personnel and Customer Retention Management(TM) (P-CRM(TM)) solution designed to increase customer loyalty and dealership profitability. "Customer retention is one of the biggest areas of untapped opportunity in today's auto dealerships," said Mike McDonnell, Vice President of Sales. "The SalesEDGE P-CRM system works because it is a comprehensive approach to providing the tools, education, and ongoing monitoring and training that successfully effect behavioral change where traditional CRM applications have not." "SalesEDGE has given me the ability to better manage my people and enable them to more effectively manage customer relationships," said Colin Wickstrom, Dealer Partner, Wickstorm Ford and Wickstrom Lincoln-Mercury. "The support they provide is what sets them apart." SalesEDGE is a comprehensive selling solution that gives managers better insight into sales team performance and provides the sales staff with the tools and skills to become more successful. This powerful combination results in a greater emphasis in the dealership on customer follow-up and retention, ultimately leading to more repeat business and improved profitability. Unlike other CRM programs that are only computer-based, SalesEDGE provides Performance Coaches and Development Representatives to deliver ongoing support. SalesEDGE Development Representatives continually monitor and track user activity, identify strengths and weaknesses of dealership sales personnel, and communicate their findings to designated dealer representatives on a weekly basis. This early detection of usage and program issues, coupled with ongoing one-on-one feedback, ensures a strong sales team for the dealership. According to industry data, it costs automakers three to five times as much to attract a customer as to retain one. The SalesEDGE solution emphasizes relationship-based selling. The effectiveness of SalesEDGE lies in its support-centric approach that provides ongoing training, monitoring and counseling to help dealerships achieve revenue growth and profitability through customer retention and personnel development. SalesEDGE will debut at the 88th annual National Automobile Dealers Association Convention and Exposition in New Orleans, LA. on January 29, 2005 in the EFG Companies exhibit booth #3627. About SalesEDGE(TM) and EFG Companies SalesEDGE is an offering of EFG Technologies, a division of EFG Companies. EFG Companies (Enterprise Financial Group Inc.) is a leading provider of Finance & Insurance products, services and technologies for the automotive industry. EFG Companies has been developing and distributing innovative profit solutions to retail dealerships for more than 25 years. Headquartered in Irving, Texas, and licensed in 44 states, EFG Companies' pioneering offerings are available through five divisions: EFG Dealer Services, EFG Agency Services, EFG Technologies, EFG Training Services, and WALKAWAY USA. While EFG is privately held, it operates under the same internal control and reporting standards as a public company. These standards are supported through annual independent audits by KPMG LLP, annual independent actuarial reviews of reserves, and regular statutory examination by various state insurance departments. Websites: www.salesedgecrm.com and www.efgcompanies.com. |
