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Castle CRM Launches Executive Dashboard Solution Based on the SalesLogix Enterprise Suite
[January 28, 2005]

Castle CRM Launches Executive Dashboard Solution Based on the SalesLogix Enterprise Suite


Castle CRM Launches Executive Dashboard Solution Based on the SalesLogix Enterprise Suite

New York, NY – Castle CRM, a premier customer relationship management consulting and application development company today released a new services solution for building executive dashboards via the SalesLogix Enterprise Suite. The services offering, called the SalesLogix Executive Dashboard Solution, combines new integration products with a deployment methodology designed to deliver a dashboard application rapidly and at low cost. The typical application combines performance metrics with enterprise search, to give executives a way to respond to events as they emerge across the business.



“We built our dashboard with SalesLogix because its framework was flexible enough to assemble information from diverse systems from across our business," said Bill Zarbock, President at Castle CRM.

"Through the dashboard, our executive team sees color-coded performance indicators for sales, revenue, operating expenses, headcount and more. The dashboard provides forward looking, diagnostic information that helps our executives see challenges and take action faster — " added Tony Castle, CEO at Castle CRM.


Many Dashboards, One Cohesive Delivery Framework

Building on the best practices gained through engagements such as these, Castle CRM Consulting Services is now offering a structured program to help companies deploy a variety of dashboards including:
• Executive Dashboards: to compare quantitative data to enterprise-wide objectives, for better accountability;
• CIO Dashboards: to monitor the availability of key systems throughout the organization, for better service;
• Finance Dashboards: to monitor financial data from operating units, providing greater transparency to executives and board members and timelier month- and quarter-end closes;
• Sales Dashboards: to monitor sales metrics across regions and operating units, allowing companies to improve forecasting and react to shortfalls earlier;
• Customer Support Dashboards: to highlight call center metrics, customer issues and customer satisfaction data for better customer service;
• Production Dashboards: to contrast real-time production figures with projections and averages, for better operational visibility and agility.

About Castle CRM

Castle CRM provides industry-leading strategic and technical expertise to SalesLogix customers through all phases of an Enterprise CRM deployment. Castle CRM provides full lifecycle strategy, design and implementation service, managed hosted services, and upgrade services aimed at helping companies build rich, high-ROI applications. Using the SalesLogix Enterprise CRM Deployment Methodology, Castle CRM helps customers realize their CRM vision, from establishing business value and building the technology foundation, to implementing the solution and driving enterprise adoption.

Castle CRM (www.acastle.com), located at 44 Wall Street in New York City, is a premier customer relationship management company, serving consumers and businesses. Backed by the research and development capabilities of Best Software, the company offers consulting and system integration to mid-sized to large businesses. For more information on Castle CRM contact [email protected]

About Best Software

Best Software offers leading business management products and services that support the needs, challenges and dreams of more than 2.3 million small and mid-sized customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.4 million customers worldwide. For more than 25 years, Best Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra®, ACCPAC®, ACT!®, BusinessVision®, CPASoftware®, FAS®, MAS 90®, MAS 200®, MAS 500®, MIP®, Peachtree®, SalesLogix®, and Timberline® Office, among many others. For more information, please visit the Web site at www.bestsoftware.com/moreinfo or call (866) 308-BEST

For more information, reporters may contact:
Nancy Radomski (866) 330-6470 (voice & FAX)
[email protected]

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