TMCnet News
Cymfony Launches Digital Consumer Insight to Analyze Blogs, Message Boards and Other Consumer-Generated Media for Market IntelligenceWATERTOWN, Mass. --(Business Wire)-- Jan. 24, 2005 -- Breakthrough Solution Helps Fortune 1000 Companies Understand, Measure Digital Influencers Addressing the distinct and rapidly growing need to monitor, assess and analyze consumer-generated media, Cymfony, Inc., today announced the launch of Digital Consumer Insight(TM). Cymfony, a leader in automated media measurement, market research and business intelligence developed Digital Consumer Insight to help companies understand digital influencers. Cymfony's latest solution in the Dashboard series helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, trends and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups and other consumer content to gain immediate market intelligence. Digital Consumer Insight analyzes over four million consumer postings per day delivering valuable insight about what potential and existing customers, competitors and employees are discussing that may have significant effect on a company's products, reputation, people and sales. This product brings advanced capabilities for prioritizing, organizing and analyzing multiple types of spontaneous and unsolicited consumer commentary. Cymfony helps companies proactively evaluate this information to gain real-time market intelligence and to measure how their company is perceived in the "blogosphere." "Increasingly companies are finding that blogs and other forms of consumer-generated online communications can have significant and far reaching impact on their sales and corporate brands," said Cymfony CEO Andrew Bernstein. "It is not an either/or choice. Companies must monitor and analyze consumer-generated media alongside traditional media whether positive or negative. It's about listening to consumers who are communicating online and being better able to enter into a conversation with them. Cymfony is helping companies understand what is important to bloggers, who represent some of the most intelligent, passionate and influential consumers." "Branded media will never go away, but consumer-generated media is here to stay," said Sam Whitmore, media analysis expert, blogger and editor of Sam Whitmore's Media Survey, based in Beverly, Mass. "Cymfony is smart to give its customers equal access to what all of us out there are saying, not just the anointed few in the press." "Our clients are increasingly looking to the online influencers as a first line of contact with consumers," said Ian Kirk, partner with 1827 Consulting. "The ability to quickly, easily and accurately monitor attitudes and opinions provided by Digital Consumer Insight is critical information when evaluating a company's reputation in the market." Digital Consumer Insight will help marketers: -- Monitor and be alerted of conversations about their products, including posts about features, services, problems and preferences. -- Gain broader and deeper insight about how customers or prospects think about their company and competitors. -- Better identify new trends in customer perception of their company and its brands - and those of competitors. -- Capture more detailed and unaided consumer requirements for product design and execution. -- Better manage corporate reputation in the marketplace. Pricing and Availability Digital Consumer Insight is available now. Pricing is dependent upon customizable options. About Cymfony, Inc. Cymfony is an award-winning automated media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. The Cymfony Dashboard series of solutions are used to measure, analyze and manage global brands and understand consumer perception. Cymfony's business intelligence solutions are powered by InfoXtract(TM) technology, a leading advanced information extraction and analysis engine used by United States government and intelligence agencies. For more information or to schedule a demonstration of Cymfony Dashboard, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com |
