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New Corporate EVENT Magazine to Reach B2B Growth Segment in Event MarketingROCHESTER, Minn. --(Business Wire)-- Jan. 20, 2005 -- EXHIBITOR PUBLICATIONS announces the launch of Corporate EVENT(R)-the first magazine devoted exclusively to case studies on the business-to-business segment of the event marketing industry. Corporate EVENT will launch March, 2005 to coincide with EXHIBITOR SHOW -- The National Conference and Exhibition for Trade Show and Corporate Event Marketers (March 13-17, Mandalay Bay, Las Vegas). "No publication is currently focused exclusively or seriously on B2B corporate events," says Lee Knight, Founder and CEO of EXHIBITOR(R) Magazine and EXHIBITOR SHOW(R). "Corporate EVENT provides senior marketing executives, corporate event managers and B2B event producers with in-depth case studies, hard data, serious analysis, relevant tools, and uncompromising commentary on companies that are using proprietary customer events to support CEO goals and initiatives." In addition to case study features, regular columns in Corporate EVENT will feature high profile thought leaders in the rapidly changing world of marketing and customer management, interviews with leading innovators, and discussions with senior marketing executives that explore best practices, tactical effectiveness, and high performance return on investment analysis. Advertisers will be companies that provide goods and services for such corporate event activities as user conferences, private trade shows, dealer/distributor events, product launches, media events, VIP summits, and customer community events. Jason Chudnofsky, Principal with Harvest Alliance, Needham, MA, a consulting firm specializing in corporate event strategy says, "Today's companies need direct access to the customer. It's through these events that the executives can meet with their customers, hear their concerns, and work to maintain the strong customer relationships so key to their business. We see a growing number of companies look at larger and more complex events, and finally the CMO position understands the importance of face-to-face marketing." "Corporate events combine the face-to-face aspect of the tradeshow with the best of immersion marketing - your name, your brand, and your executives all around the customer for at least their time at the event," says Bill Sell, Managing Partner with Advisor Communications and the past Vice President/General Manager of COMDEX Fall in Las Vegas and VP Brand Development for CeBIT America. "Buyers coming to see you and your business partners - what could be better? The time is right for a targeted publication to bring timely information to the marketing directors, event managers and event producers." Corporate EVENT is designed by Pentagram's Kit Hinrichs, and published quarterly starting in March, 2005, with accompanying email newsletters and conferences. For additional information on this launch contact John Pavek at 507-289-6556 [email protected] or Bill Sell at 508-903-9216 [email protected]. About EXHIBITOR and Corporate EVENT Founded in 1982 by Lee Knight, EXHIBITOR is the recognized leader in trade show and corporate event marketing education. EXHIBITOR provides business-to-business marketers with the tools and education to produce high-performance programs with measurable results. For information on EXHIBITOR magazine, EXHIBITORFastTrak, EXHIBITOR SHOW, CTSM Professional Certification Program, EXHIBITOR INNOVATION SERIES, and Corporate EVENT magazine, visit www.ExhibitorOnline.com. |
