[January 19, 2005] Dublin Chamber of Commerce Recoups Siebel Call Center Investment in Two Years Tweet SAN MATEO, Calif. --(Business Wire)-- Jan. 19, 2005 -- European Business Networking Association Reduces Member Attrition by One-Third and Increases Revenues by EUR 100,000 Annually Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that The Dublin Chamber of Commerce has received a complete return on its Siebel investment in only two years. The Chamber, which represents the interests of large and small businesses in Ireland's capital city, is using Siebel Call Center to create a single view of more than 1,500 businesses across multiple channels. By understanding more about the needs, interests, and preferences of its members, The Dublin Chamber of Commerce has reduced its membership subscription attrition by one-third in 12 months. As a result, it has increased its annual revenues by EUR 100,000 over the same period. "Siebel Call Center provides the Chamber with a live record of the day-to-day interaction with members," said Gina Quin, Chief Executive, The Dublin Chamber of Commerce. "It consolidates all the information we have about our members, business opportunities in the region, our training programs, and the events we organize. This unified view allows us to offer members significant opportunities to promote their businesses and network with other members. It also allows us to target members more effectively and retain their business." The Dublin Chamber of Commerce provides a range of business services, including business training, visa and export documentation, international business opportunities, and discounts for members on a range of business services. Despite its mission to connect business services, the information that the Chamber previously relied upon to manage customer relationships was disconnected. There were multiple separate systems spanning members' details, financial accounts, training, and events management. In addition, the Chamber had little history of any interaction with members, and it was difficult to correlate which events members had previously attended or whether they were interested in training. The Dublin Chamber is using Siebel Call Center to manage every facet of its customer relationships. The leading CRM application provides the Chamber with a single, comprehensive view of 1,500 member organizations across multiple channels, including the Internet, email, the telephone, and face-to-face. When a new member registers with the Chamber, Siebel Call Center provides a complete view of the organization, including key contacts, the business, location, and all historical activity. It also consolidates information regarding the events and training courses the member has attended before, as well as ones the member may be interested in attending in the future. The Chamber is using this intuitive customer interaction to effectively plan and execute the many events organized each year. Whether it's an informal business-to-business networking event or a more formal dinner, the Chamber uses Siebel Call Center to segment and target groups of customers it perceives would be most interested in attending. The system is then used to coordinate invitations and manage replies. At the event itself, Siebel Call Center manages seating plans -- making sure the seating is configured to maximize networking opportunities. Following the event, delegates receive a list of all the guests that attended. If a member brings a guest to an event, the guest's details are immediately recorded, and the prospect is added to future mailings. By helping the Chamber to understand more about the needs of its members and their behavior and preferences, Siebel Call Center is reducing the annual rate of membership subscription attrition. Since the introduction of Siebel Call Center two years ago, the rate of annual membership attrition has fallen by one-third. By holding on to more members, the Chamber has also increased its annual revenues by EUR 100,000 and received a total return on its Siebel Call Center investment. About Siebel Call Center and Service Siebel Call Center and Service applications enable companies to deliver complete, end-to-end, multichannel customer service management. Whether a customer calls to request a new service or report an issue, Siebel Call Center and Service applications enable front-line employees to provide rapid, personalized response while quickly delivering the right information, booking new orders, or dispatching field technicians. With Siebel Call Center and Service applications, organizations can deliver world-class customer support and enable robust customer self-service while increasing top-line revenue, enhancing customer loyalty, and improving the profitability of service operations. About Siebel Systems Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries. For more information on Siebel Systems solutions and services, please visit our Web site: CRM - http://www.siebel.com/crm; OnDemand Solutions - http://www.crmondemand.com; Industry CRM - http://www.siebel.com/industry-crm; Call Center and Service - http://www.siebel.com/call-center; Sales Force Automation - http://www.siebel.com/sales-force-automation; Marketing Automation - http://www.siebel.com/marketing-automation; Business Intelligence - http://www.siebel.com/business-intelligence; Integration Solutions - http://www.siebel.com/integration-solutions; CRM Services - http://www.siebel.com/crm-services Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. [ Back To TMCnet.com's Homepage ]