[January 17, 2005]

PSC Inc. Partners With IconNicholson at National Retail Federation's 2005 Expo in New York City January 16-19, 2005

EUGENE, Ore. --(Business Wire)-- Jan. 17, 2005 -- PSC's 5500-B RFID reader enables attendees on-site to fully experience RFID applications in the "X05 smart store"

PSC, Inc., an international data-collection technology and services provider, will participate with IconNicholson in the National Retail Federation's 2005 EXPO to enable attendees to fully experience the RFID applications developed by IconNicholson for the "X05 smart store". PSC's Falcon 5500-B is currently in selected alpha trials will be used to commission attendee badges at the EXPO so they can experience X05 to its full potential. The Falcon 5500-B emerged from PSC's popular Falcon line, a durable, mobile computing family of products. This mobile hybrid computer handheld has the ability to read both barcodes and EPCGlobal standard UHF RFID tags. The handhelds are being used in IconNicholson's RFID Center of Excellence in New York City and reflect the next step in PSC's "generational" approach to emerging trends in the dynamic retail industry.

"The Falcon 5500-B is a very effective solution for mobile RFID use, which makes it ideal to support the RFID being featured in X05 at NRF this year," says Rachael McBrearty, VP, Retail Strategy at IconNicholson. "IconNicholson's experience developing applications for and deploying the Falcon has produced high client satisfaction."

PSC's 5500-B exemplifies the future of retail's supply chain management direction. Attendees who choose to RFID-enable their badges on-site will have their badges commissioned by PSC's hybrid reader in IconNicholson's booth #470 next to X05. By RFID-enabling their badges, attendees will experience personalized self check-out along with other benefits demonstrated by IconNicholson's RFID applications featured in X05. RFID-enabled badges contain the same data as standard badges and that data will be used for conference purposes only.

"The 5500-B aligns with PSC's philosophy of 'the right mobile and wireless tool for the right job'," said John Gibson, Product Marketing Director of Mobile/Wireless for PSC, Inc. "IconNicholson's Center of Excellence has been a tremendous resource and showcase for our hybrid reader and we are very pleased with the favorable feedback that their clients have provided on the 5500-B's performance."

The IconNicholson RFID Center of Excellence was established to showcase the most compelling RFID and other technologies for improving supply chain and customer-facing operations. PSC is among the select group of technology partners IconNicholson features in their Center of Excellence, where ongoing development contributes to superior performance of the technologies and applications featured.

For more information on this year's National Retail Federation Expo and Conference, please visit: (http://nrfannual05.expoexchange.com)

About The Center for Excellence and IconNicholson

IconNicholson is a leading IT professional services firm based in New York City. The company develops high performance solutions that maximize the power of digital and RFID technologies to help companies build more competitive businesses and stronger relationships with customers. IconNicholson has been a pioneer in the smart use of emerging technology solutions since 1987. Its expertise in strategic consulting, user-driven modeling and design, and systems development and integration has produced successful results for a wide range of clients including Prada, Tibbett & Britten Americas (now Exel), Nestle Waters North America, Bristol-Myers Squibb, L'Oreal, and MasterCard International.

IconNicholson's RFID Center of Excellence showcases how RFID and other enabling technologies dramatically impact the supply chain, retail operations and the consumer shopping experience.

www.iconnicholson.com

About PSC, Inc:

PSC, Inc. is a global provider of breakthrough data-capture products and services. Wired or wireless, it serves multiple industries including the retail, manufacturing, distribution, transportation and logistics sectors. PSC offers a broad array of products and services including retail automation, automated data collection and mobile/wireless.

PSC has a presence in more than 100 countries. PSC's headquarters and major manufacturing facility is located in Eugene, Oregon, while sales and service offices are located throughout the Americas, Europe, Asia and Australia. For more information visit www.psc.com or call 1-800-695-5700.

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