| [January 11, 2005] |
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ValueClick Media Unveils New Publisher Technology; New User Interface Provides Enhanced Campaign Management Features
WESTLAKE VILLAGE, Calif. --(Business Wire)-- Jan. 11, 2005 -- ValueClick, Inc. (Nasdaq:VCLK), today announced the introduction of a new user interface (UI) technology for publisher partners of its ValueClick Media division.
The new interface enhances the depth and accessibility of information available to ValueClick Media's publisher partners and increases the control they have over what ads are displayed on their sites. Specific features of the new system include:
-- An updated user interface design with intuitive navigation;
-- Enhanced display of campaign delivery statistics by advertiser or campaign;
-- Advanced ability to de-activate or exclude advertisers or individual campaigns from running on a site;
-- The ability to filter direct offers by multiple criteria;
-- A new database structure that improves system performance and the ability to easily introduce new features; and
-- A "Latest News" section to keep publishers informed of system updates and news from ValueClick Media.
"Our new UI provides publishers with more control over campaigns and access to data that will greatly improve their ability to maximize the yield from advertising on their sites," said David Yovanno, general manager of ValueClick Media. "This is one of several initiatives underway at ValueClick Media to demonstrate our commitment to becoming the preferred ad network partner of choice for publishers of all sizes."
The ValueClick Media advertising network is comprised of approximately 6,000 small to medium-sized publisher partner sites that are represented on both an exclusive and non-exclusive basis. According to comScore Media Metrix November data, inventory represented by ValueClick Media networks reach 69 million unique users per month, or 43 percent of the U.S. Internet audience.
ValueClick Media was one of the first online advertising networks and continues its leadership position today as one of the most credible partners for online publishers seeking to generate revenue from a variety of online advertising methods.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
-- ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand and ValueClick Direct groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options.
ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.
-- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
-- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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