| [January 11, 2005] |
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Open Standards Specification Drives New Streaming Media Solutions; Advances Open Doors for New Stream of Rich Media on Everything From Mobile Devices to Set Top Boxes
SAN FRANCISCO --(Business Wire)-- Jan. 11, 2005 -- The Internet Streaming Media Alliance, a non-profit corporation that accelerates the adoption and deployment of open standards for streaming rich media, today announced the availability of its 2.0 specification for public review and comment. With support for the latest audio and video compression technology, ISMA 2.0 will drive new streaming media solutions ranging from mobile communications devices to high definition set top boxes.
"The ISMA family of multimedia streaming specifications forms an ecosystem for the content delivery chain, from content creators to media players. Before finalizing a spec, ISMA gives these companies an opportunity to provide input," said Yuval Fisher, ISMA Technical Integration Board Member from Envivio. "The specification cuts through the confusing choices for audio/video codec profiles and levels, the multiple choices for network protocols and signaling, and establishes the interoperability points to assure robust delivery of audio and video over IP in a multi-vendor environment." Ultimately, compliance to the specifications gives consumers a better experience in terms of audio/video quality, network delivery, and multi-vendor choice.
The specification can be downloaded at www.isma.tv. Comments are due by close of business February 15, 2005.
The new ISMA 2.0 specification supports the following:
-- AVC -- Advanced Video Coding (jointly published as H.264 and MPEG-4 part 10), the most advanced, high quality, video encoding and decoding technology available
-- HE-AAC -- High Efficiency Advanced Audio Coding with multi-channel support, the most advanced, high quality audio encoding and decoding technology available
-- SDP and RTP/RTSP IP (Internet protocol) transport of audio and video -- the industry standard for delivery of real time multimedia
-- MP4 file format -- the industry standard for the storage of multimedia files
ISMA 2.0 provides a complete end-to-end open standards set of tools on which to build exciting new products and services. The second generation of the ISMA specification integrates the latest streaming media technologies. It builds on the landmark ISMA 1.0 spec which was the world's first multi-vendor interoperability specification for streaming media. ISMA 2.0, like the ISMA 1.0 specification, goes far beyond merely defining encoders and decoders. Building on well-defined standards, ISMA defines how those standards are applied to streaming media. As an important part of ISMA's charter, ISMA members, along with other industry organizations, have already conducted joint interoperability testing to the new specification with very good result. ISMA sponsors ongoing certification programs to its specifications to help members achieve a very high level of interoperability, thus helping to move the industry forward.
For information on streaming media open standards and interoperability, please visit www.isma-tv.
About the Internet Streaming Media Alliance (ISMA)
Founded in December 2000, the Internet Streaming Media Alliance is a non-profit corporation whose mission is to accelerate the adoption and deployment of open standards for streaming rich media content such as video, audio, and associated data, over Internet protocols. ISMA is a diverse alliance with representatives from all points of the streaming workflow. Members include Act, Inc., America Online, Analog Devices, Apple Computer, California State University at Fresno, Case Western Reserve University, Cisco Systems, Coding Technologies, ContentGuard, DMDsecure, Dolby Laboratories, Envivio, France Telecom, Fraunhofer Institute, Fujitsu, Hewlett-Packard, Hitachi, IBM, Inka Entworks, NagraVision, NEC Corporation, OPTIBASE, Philips Electronics, Standby Program, Sun Microsystems, Telecom Italia, University of Washington, VBrick Systems, Widevine Technologies, and WIS Technologies. For more information visit the ISMA website at http://www.isma.tv.
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