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California Avocado Commission Deploys Authentica's Active Rights Management PlatformLEXINGTON, Mass. --(Business Wire)-- Jan. 10, 2005 -- Enterprise Rights Management Solution Protects Documents and Email; Ensures Compliance with Record Retention Regulations and Policies Authentica, Inc., the leader in enterprise rights management (ERM) solutions, today announced that the California Avocado Commission has deployed Authentica's Active Rights Management(TM) (ARM) platform. California Avocado is using Authentica's ARM platform to make certain that documents and email are only accessed by authorized individuals. Additionally, it is able to control and audit the access and use of documents and email and ensure compliance with internal policies and government regulations for document retention and record keeping. The California Avocado Commission is the official information source for California avocados and the billion dollar California avocado agricultural industry. It conducts market development activities to increase consumer awareness on behalf of the state's 6,000 avocado growers. Despite escalating costs, increased imports, winds, and pest quarantines, California's grower value has never been higher. Last fiscal year the California Avocado Commission's market development programs generated another record-breaking $380 million dollar value on a crop size of 432 million pounds for its growers. "We have significant document handling needs for both our marketing and legal documents and correspondence," said Valetta Weaver, VP of finance and administration at the California Avocado Commission. "Authentica's ARM platform enables us to assign life span and usage policies to our sensitive documents and email with the assurance that those policies will be automatically enforced. Best of all, Authentica brings all these elements under one roof so a single platform can meet our needs regardless of the document type." "With Authentica's ARM platform, the California Avocado Commission is able to safeguard confidential material in a more efficient and consistent manner," said Mark Overington, VP of marketing at Authentica(R). "Since security policies can be applied centrally and automatically across a range of document types, compliance with both internal document retention policies and government regulations is now a lot easier." Authentica's Solutions Authentica's ARM platform uniquely protects corporate IP and other sensitive data in documents, email and web files. Its patented technology allows users to enforce the security policy governing the access and use of sensitive content, and to modify how that information is used and accessed at any time throughout its lifecycle. Documents and email are continuously protected and secured, even while others revise them. Information owners can control who can access, edit, copy/paste, forward, and print documents, spreadsheets and presentations. About the California Avocado Commission Based in Irvine, California, the California Avocado Commission was created in 1978 to serve as the official information source for California avocados and the California avocado industry. The Commission's chief objective is to conduct market development activities and increase consumer awareness on behalf of the state's 6,000 avocado growers. About Authentica Headquartered in Lexington, Mass., Authentica is the leader in enterprise rights management (ERM) solutions that actively control, secure and track information, wherever it resides. Its proven Active Rights Management(TM) (ARM) software platform enables secure collaboration, publishing and persistent control of intellectual property throughout its lifecycle. Authentica's platform is used by Fortune 2000 organizations and government agencies to securely share valuable information internally and with external partners. Strategic partners include Burntsand, Documentum, HP, Lockheed Martin Orincon, Matrix Logic, RSA, SurfControl, and TrendMicro. Investors include 3i US, Greylock, North Bridge Venture Partners, Norwest Venture Partners, Symantec Corporation, and Venrock. For additional information, please visit www.authentica.com or contact us at (781) 487-2600. Authentica is a registered trademark and Active Rights Management is a trademark of Authentica, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners. |
