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Ryan, Mad Mike, Alex and 2Shae from West Coast Customs Formally Introduce West Coast Customs-Branded Car Audio and Video Products from Directed Electronics at CESLAS VEGAS --(Business Wire)-- Jan. 6, 2005 -- With celebrities from West Coast Customs present, Directed Electronics publicly debuted its new West Coast Customs line of car audio and mobile video products last night at the Consumer Electronics Show. Directed Electronics is the world's largest vehicle security and remote start company, makers of Viper and Clifford as well as prominent audio and video brands such as Definitive Technology, Orion, Precision Power, a/d/s/ and Directed Video. West Coast Customs has been making a name for itself in the sports and entertainment industries, the world of custom cars, and in the national media for the past 10 years, but they really took off last year when "Pimp My Ride" debuted on MTV, becoming the network's hottest new show. No longer just a shop, West Coast Customs is now a marketing phenomenon, associated in the minds of consumers with fun and today's mobile lifestyle. Now West Coast Customs has partnered with Directed to create West Coast Customs by Orion, which a company spokesman described as "the hottest new audio brand on the planet," and the West Coast Customs 17 Inch DVD Monitor by Directed Video, the biggest rear seat entertainment monitor the company has ever made. With four ultra-powerful new amplifiers, new component speakers, and the industry's most indestructible subwoofers ever, a company spokesman said West Coast Customs by Orion will "reach out to new car audio customers and rock their world!" Meanwhile, Directed Video is offering its biggest and most feature-packed DVD overhead ever: the West Coast Customs OHD1702. This 17" all-in-one DVD monitor offers features never before available, including digital high definition panel with RGB inputs, removable DVD/CD/MP3 player with AV outputs and 110V for home use, a Memory Card Reader that supports both Secure Digital and Compact Flash formats, Split Screen and Picture-in-Picture, with 360 Degree Rotation and screen tilt to 180 degrees for optimum viewing angle. MSRP is $1619. According to Directed Electronics President and CEO Jim Minarik: "Due to their worldwide popularity, we expect West Coast Customs audio and video products will become an international best seller." For more information about West Coast Customs products, please visit www.directed.com, www.westcoastcustoms.com and www.wccorion.com Directed Electronics manufactures such well-known security and remote start brands as Viper, Clifford, Hornet, Python, Avital and Valet, and offers five branded GPS Tracking products. Directed is also a prominent manufacturer of car audio equipment with their Directed Audio line, as well as a/d/s/ Mobile, Precision Power (PPI) and Orion. The company also manufactures award-winning a/d/s/ Home & Architectural loudspeakers, as well as a full line of mobile entertainment products including LCD monitors and DVDs in the Directed Video line. Directed is registered in the ISO 9001 international quality standard. Directed Electronics is a portfolio company of Trivest, Inc., a private equity firm based in Miami, Florida. Since its founding in 1981, Trivest has sponsored more than 105 acquisitions and recapitalizations totaling more than $2 billion in value. For more information, please visit www.directed.com and www.trivest.com. Directed recently acquired Definitive Technology, one the world's premier loudspeaker manufacturers. For more information please visit www.definitivetech.com. Note: The following trademarks are the property of the following shows and networks: "Pimp My Ride" and MTV. |
