| [February 15, 2005] |
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National Lampoon Goes Wireless; Text, Graphics, Audio, Video and Ringtones to Be Distributed by Starwave Mobile
LOS ANGELES --(Business Wire)-- Feb. 15, 2005 -- The biggest name in comedy is going wireless.
National Lampoon, Inc. (OTCBB:NLPN), in conjunction with Starwave Mobile, announced today that it is creating a National Lampoon-branded wireless content service.
The service, expected to officially debut this spring, will include audio, video, text and graphics and feature original material from www.nationallampoon.com, the company's primary web property; the National Lampoon Network, the fastest-growing independent college television network in the country which reaches more than 600 campuses and nearly 5 million young adults in their dorm rooms; and the National Lampoon Radio Hour, the all-new nationally-syndicated sketch comedy show hosted by Richard Belzer.
"National Lampoon is the first name in comedy. Working with Starwave Mobile and its network of industry relationships will enable our brand to reach the millions of young adults for whom wireless devices are a part of their everyday lives," said Douglas S. Bennett, National Lampoon's president.
"We are excited to add National Lampoon, one of the leading brands in comedy, to the growing list of quality content published by Starwave Mobile," said Larry Shapiro, executive vice president and general manager, Starwave Mobile. "This new addition is a great example of the diversity of our lineup and our strategy to expand into key demographics."
"The launch of our new National Lampoon service will be backed by a full-scale marketing program utilizing all of our National Lampoon assets. We plan to let millions of our fans know about our new service on-air via our in-dorm college cable television network, on-line at our website www.nationallampoon.com and on-the-ground through our National Lampoon touring events on-campus and at Spring Break," said Douglas S. Bennett.
Starwave Mobile maintains key relationships with all of the major U.S. carriers including Verizon, Cingular, Sprint, T-Mobile and others.
About Starwave Mobile
Starwave Mobile is the unit of the Walt Disney Internet Group that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company (NYSE:DIS). It also develops original, non-Disney branded properties. The Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.
About National Lampoon:
National Lampoon (OTCBB:NLPN) is and has been one of the leading brands in comedy for the last 30 years. National Lampoon is active in a broad array of entertainment activities, including feature films, television programming, interactive entertainment, home video, audio CD's and book publishing.
The company also owns interests in all major National Lampoon properties including "National Lampoon's Animal House," the National Lampoon "Vacation" series, and "National Lampoon's Van Wilder."
The new National Lampoon Network currently serves over 600 colleges and universities throughout the United States, including major institutions of higher learning both in and out of the Pac 10, Ivy League, and Big 10. The network reaches as many as 4.8 million students, or nearly one in four of all 18 to 24 year old college students. On this and other projects, National Lampoon is working with National Lampoon Network to sponsor TalentMatch to identify talent for certain roles. In the 1970's and 80's, National Lampoon was the most widely read publication on college campuses, while today, the website, www.nationallampoon.com, is one of the most popular humor sites on the Internet.
Forward-looking Statements
This press release contains forward-looking statements which are based on the Company's current expectations, forecasts and assumptions. In some cases forward-looking statements may be identified by forward-looking words like "would," "intend," "hope," "will," "may," "should," "expect," "anticipate," "believe," "estimate," "predict," "continue," or similar words. Forward-looking statements involve risks and uncertainties which could cause actual outcomes and results to differ materially from the Company's expectations, forecasts and assumptions. These risks and uncertainties include risks and uncertainties not in the control of the Company, including, without limitation, the current economic climate in the United States and other risks and uncertainties, including those enumerated and described in the Company's filings with the Securities and Exchange Commission, whose filings are available on the SEC's website at sec.gov. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
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