[February 14, 2005]

Automation Associates Launches Healthcare Modeling Studio Software

SAN DIEGO & DALLAS --(Business Wire)-- Feb. 14, 2005 -- New Simulation Modeling Solution Helps Healthcare Organizations Make Critical Planning and Process Improvement Decisions

Healthcare professionals now can create accurate "what-if" scenarios for emergency departments, operating rooms, admissions departments, clinical labs and ancillary services with the industry's newest simulation modeling software, Healthcare Modeling Studio(TM) (HMS). Introduced by Automation Associates, Inc., a leading provider of simulation solutions, HMS allows users to forecast and analyze the impact of large-scale planning and process improvement decisions prior to making capital investments. The company unveiled the new product at this week's Society for Health Systems Management Engineering Forum and Healthcare Information & Management Systems Society (HIMSS) Conference & Exhibition in Dallas, Texas.

Developed for analyzing large and complex systems, simulation modeling creates a computer model that mimics real-world operations and methodologies over time. The results are not static, however. Users can adjust the model to understand, analyze and predict the system's behavior under a wide variety of conditions and business scenarios. The program's dynamic features allow users to visualize proposed facility designs and layouts, explore the effects of proposed changes, and demonstrate the effectiveness of new design approaches.

"Simulation modeling goes further than standard analysis techniques by providing users dynamic depictions of complex interactions," said Rainer Dronzek, Vice President of Automation Associates, Inc. "This allows users to create what-if scenarios that accurately predict the impact of staffing changes or equipment upgrades, and validate process change or facility expansion."

About Healthcare Modeling Studio(TM)

Designed for easy use, HMS requires no previous simulation modeling experience to operate. First-time users are able to develop models tailored to their specific processes, organization, terminology and metrics by using simple drag-and-drop flowchart and facility layout tools. Users then point and click to enter data, operate the model, and review and analyze results. The program's flexible, customizable interface allows users to analyze data faster and more accurately than conventional programs.

"Simulation modeling is an excellent way for healthcare professionals to design and test changes in layout, staffing and equipment before committing a single dollar of capital expense," Dronzek added. "It can greatly reduce risk and maximize ROI."

To learn how Healthcare Modeling Studio can help your healthcare organization make critical planning decisions, please visit AAI in Dallas: -0- *T HIMSS Conference & Exhibition, February 13-17 Dallas Convention Center, Booth #1309 Presenting "Healthcare Simulation Modeling -- Examples, Tools & Tips," February 15 at 9:45 a.m. *T

You may also contact Rainer Dronzek at 630-717-8066 or rdronzek@AutomationAssociates.net.

About Automation Associates, Inc.

Automation Associates, Inc. has more than 16 years of experience solving complex business problems in areas such as healthcare, supply chain and service industries. The company's healthcare clients include Sarasota Memorial Hospital, Port Huron Hospital, Anne Arundel Medical Center and Norwalk Hospital. For more information, please visit www.AutomationAssociates.net or call 858-481-6050.

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