TMCnet News
Gentlemen, Start Your Cell Phones - SPEED Channel Goes Into High Gear with Airborne Entertainment In Wide-ranging Mobile Product DealMONTREAL, Quebec, Canada and CHARLOTTE, N.C., USA --(Business Wire)-- Feb. 7, 2005 -- Airborne Entertainment Inc. has just satisfied its need for speed. The innovative mobile publisher today announced an exclusive wireless partnership with SPEED Channel, North America's leading authority on all things fast. The deal will take millions of racing fans along for the ride as it brings the network's high-octane properties to mobile for the first time ever. Fans of SPEED Channel will be able to download an ever-expanding array of wallpapers, videos, ringtones, games and applications directly on their phones. Each SPEED Channel-inspired product promises to put fans into overdrive with content that's as fast and furious as the network itself. "SPEED viewers are a very loyal and passionate group and we are constantly seeking new methods for them to interact with our brand and SPEED Mobile is the next step in that evolution," said Kevin Annison, SPEED Channel VP of Business Development and Operations. "We are very pleased to partner with Airborne Entertainment, the leader in delivering creative and cutting edge content to the wireless world." "We strive to work with brands that inspire passion among their fans, and there are few fans more passionate than those of motor sports and SPEED Channel," said Airborne Entertainment President Andy Nulman. "To add fuel to their fire, we'll be focusing on the people, places and parts that make cars, bikes and racing such a distinct and wild world." SPEED Channel will be joining Airborne's impressive roster of recognizable media and consumer brands. Current partners include MAXIM Magazine, Activision Value, Cosmopolitain and CosmoGirl, Buzztime, Snapple, Family Guy, Fox Filmed Entertainment, TV Guide, The NHL and MTV Europe. Airborne takes its partners across all available technologies to develop their optimum mobile entertainment portfolio, developing content that's right for them AND for the marketplace. An introductory suite of SPEED Channel products will be available on North American carriers shortly. Additional SPEED Channel products will race out of the gates throughout the year and will reflect ongoing trends and events in the auto and motorcycle racing worlds. About SPEED Channel SPEED Channel is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED Channel delivers quality programming from the track to the garage. Now available in more than 68 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country. For more information, please visit www.SPEEDTV.com. About Airborne Entertainment Airborne Entertainment is a leading publisher of entertainment content for mobile phones. The company creates, packages, and distributes games, lifestyle applications, messaging services, ringtones and graphics in conjunction with the world's most recognizable media and consumer brands. Airborne's distribution network comprises all tier-one North-American mobile operators, reaching nearly 100% of enabled mobile subscribers, as well as a growing number of mobile subscribers in foreign markets. For more information, please visit www.airborne-e.com. |
