[February 01, 2005] Boost Mobile's Exclusive 'Anthem' Ringtone Racks up Major Sales to Benefit Youth Organizations Tweet IRVINE, Calif. --(Business Wire)-- Feb. 1, 2005 -- -0- *T Hip-Hop Superstars Kanye West, Ludacris and The GAME Select United Negro College Fund, Ludacris Foundation and Chicago State University Foundation to Receive Proceeds from Community Relations Initiative Supported by Wireless Phone RingTone Sales *T Boost Mobile(TM) announced today that it has now raised more than $65,000 to benefit the United Negro College Fund, Ludacris Foundation and the Chicago State University Foundation from the sale of its exclusive "Anthem" ringtone. "Anthem," the hot track featured in Boost Mobile's TV ad, was produced exclusively for Boost Mobile by Hip-Hop superstar Kanye West with original lyrics from Ludacris and G-Unit newcomer, The GAME. "Customer response to the Anthem ringtone has surpassed our expectations and been one of Boost's top 10 selling ringtones since it launched this fall," said Darryl Cobbin, vice president of marketing, Boost Mobile. "This is phenomenal news as all Boost proceeds from Anthem ringtone sales are being donated to the charities selected by Kanye, Ludacris and The GAME. The more we can continue to raise awareness and sales of the ringtone, the more we can help make a positive difference in the lives of youth of all ages across the country." The Anthem track is now receiving airplay on the radio as a single, and generating major buzz in the underground music scene and clubs, which has helped propel ringtone sales among Hip-Hop fans nationwide. Boost Mobile customers can download the Anthem ringtone directly from their Boost Mobile phone. Approximately $1 per ringtone is donated equally to the three selected charities. Anthem will be offered exclusively from Boost Mobile until at least September 2005. Boost Mobile has created an Anthem Web page at www.BoostMobileAnthem.com, where online visitors can preview and purchase the Anthem ringtone and send a video e-card of the Anthem TV commercial to friends. Sidebar: Prompted by the overwhelming positive response to its Anthem ringtone campaign, last month Boost Mobile launched another cause-related ringtone effort, this time to help generate donations for the South Asia tsunami disaster relief effort. Boost is offering a catalog of mobile phone ringtones aimed at helping American youth provide aid to the South Asia tsunami disaster relief effort. All Boost proceeds from the ringtone sales (approximately $1 per download) will be donated to the U.S. Fund for UNICEF (United Nations Children's Fund) to help provide immediate relief and emergency supplies to the estimated 1.5 million affected children in South Asia, many of whom have been orphaned or separated from their families and are in critical need of basic care and support. About Boost Mobile Boost Mobile(TM), an Irvine-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that has gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile believes strongly in the positive power and influence of Hip-Hop, and has ongoing relationships with key artists who provide inspiration, hope and motivation to millions of youth. Boost Mobile's direct relationship with the Hip-Hop community enables the brand to resonate with urban culture and continues to set the Boost brand apart from other youth-focused companies. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's Nationwide Direct Connect(SM) service available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, AND1 and others. Experience Boost on the Web at www.boostmobile.com. [ Back To TMCnet.com's Homepage ]