TMCnet News
Perceptive Impression: Dialing-for (Big)-Dollars: Telephone ``Ring Back'' Can Add Billions in Annual Revenue to Telecom Bottom-LinesLOS ANGELES --(Business Wire)-- Aug. 25, 2005 -- You pick up a phone. You dial a number. You hear a ringing signal that will continue until the call is answered or you hang up. You are listening to a "ring back" signal that is currently being replaced by music and eventually, advertisements. Today, major telecoms like AT&T and Verizon have introduced ring back replacement with customized music. Kind of like a higher-end ring tone where the caller hears the music, not the person receiving the call. If Perceptive Impression has their way, the music will be replaced with targeted advertisements the company creates. Perceptive Impression claims that "ring back" ads are the newest advertising platform. According to consultancy Ovum, the worldwide market for "ring backs" is projected to grow from $148 million in 2003 to $2.4 billion by 2008. Perceptive Impression, an international advertisement agency located on Rodeo Drive, Beverly Hills, Calif., has acquired 75% of PromoTel, Inc. PromoTel holds two pending patents filed by Karl Seelig et al. on wireless ring back technology dated from the year 2001. For Reference: John Bonosoro, PromoTel Advertisment, The Economist, August 2001, USA Olga Kharif, Telecom Tales, Business Week, 6 Sept 2004 Karl Seelig & Anita Erickson, US Patent application # 20030086558, 20030002657 Unknown, Dialing-for-Dollars, Orange County Register, July 3, 2001 |
