| [August 23, 2005] |
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InsightExpress Promotes Dan Campbell and Drew Lipner to Group Director; Appointments Provide Dedicated Sector and Practice Area Leadership
STAMFORD, Conn. --(Business Wire)-- Aug. 23, 2005 -- InsightExpress, a leading online market research firm, announced today the appointment of two Group Directors. Dan Campbell has been promoted to Group Director, Advertising & Media sectors, while Drew Lipner has been promoted to Group Director, AdInsights. Both individuals assume the leadership roles within their respective area of expertise. The appointments are effective immediately.
Dan Campbell: Group Director, Advertising & Media Sectors
In his new role, Campbell will oversee InsightExpress' largest business unit, the Advertising and Media sectors, and will be responsible for all research sales efforts and client service needs within these sectors. Campbell, who has 25 years of market research experience on both the corporate & supplier sides, has been involved in interactive technologies since the early 1990's.
Campbell was the first sales professional hired by InsightExpress at its inception in November 1999, and has been an integral part of the company's success and growth. He has played a critical role in identifying and developing many InsightExpress capabilities and product offerings and he has been at the helm creating and expanding many key client relationships. Prior to joining InsightExpress, Campbell was a Vice President at IPSOS-ASInteractive and has also held key positions at Media Metrix, Find/SVP, CMP Media and Grumman Corporation.
Campbell holds an MBA in Finance and a BA in Marketing from Long Island University, C.W. Post Campus. He resides in Bedford Hills, NY with his wife and two daughters.
Fern Schapiro, Executive Vice-President of Client Service and Marketing, commented "Dan is a consummate professional, respected by clients and co-workers alike. He has made outstanding contributions towards the growth and development of InsightExpress over the past 6 years, and in his new role he will provide effective leadership of our largest sector. I look forward to working closely together with Dan as we continue to expand our service offerings to these important sectors."
Drew Lipner: Group Director of AdInsights
Lipner assumes leadership for AdInsights, one of InsightExpress' leading products and the industry's first unified approach to online advertising development and measurement. Lipner joined InsightExpress in April 2003, and has been instrumental in the development and sales of AdInsights since its inception. During his tenure, AdInsights has experienced rapid growth, client acceptance and adoption. In his new role, Lipner will be responsible for leading and supporting the AdInsights sales nationally, as well as setting product development priorities and strategy.
Prior to joining InsightExpress, Lipner served as a Senior Account Executive with CBS MarketWatch (now a Dow Jones Company) as well as an Account Executive for NFO WorldGroup (now part of Taylor Nelson Sofres plc) in New Zealand.
Lipner resides in San Francisco, CA and holds a BA degree from Hobart William Smith.
Fern Schapiro, Executive Vice-President of Client Service and Marketing, commented "In his two short years at InsightExpress, Drew has made remarkable contributions to the sales and product development efforts of AdInsights. I have every confidence that his dedicated leadership combined with the additional resources we have committed to this important product will lead to even more accelerated product adoption and sales. I look forward to working closely with Drew as we undertake this important new initiative."
About InsightExpress
InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its award-winning technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The Company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles, San Francisco, and Seattle. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-978-2303.
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