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SymphonyRPM Announces Strategic OEM Partner Program for Advanced Performance Management
[August 15, 2005]

SymphonyRPM Announces Strategic OEM Partner Program for Advanced Performance Management


PALO ALTO, Calif. --(Business Wire)-- Aug. 15, 2005 --

Program Enables ISVs and Solution Providers to Deliver Decision-Centric Applications Faster, With Significantly Fewer Resources and Costs Than Standard Code-Based Approaches

SymphonyRPM, Inc., provider of the only integrated enterprise platform for forward-looking performance management and predictive business analytics solutions, today announced details of its new strategic OEM Partner Program. With this program, independent software vendors (ISVs) and solution providers can utilize SymphonyRPM's proven platform to build decision-centric performance management applications that deliver tangible business problem-solving capabilities to their customers. Flagship partners include GERS Retail Systems, Information Resources, Inc. (IRI) and SunGard.

"ISVs and solution providers are faced with increasing pressure to rapidly deliver new capabilities and market-specific applications that address their customers' emerging business needs and competitive drivers," said Andrea Austin, vice president of business development, SymphonyRPM, Inc. "The SymphonyRPM platform enables our OEM partners to go to market quickly with distinctive, forward-looking enterprise solutions that are highly scalable and sophisticated, yet easy to use. We truly have a vested interest in seeing our partners succeed and are motivated to help them deliver world-class solutions."

SymphonyRPM's strategic OEM Partner Program is focused on fueling growth in key retail/CPG, healthcare and financial services markets, as well as driving opportunities in new sectors such as manufacturing and government. Under the program, ISVs and solution providers benefit from:


-- Private-labeling opportunities

-- Flexible licensing and business terms to accommodate their specific business model

-- Dedicated business development resources

-- Partner apprenticeship and certification, and product training for field resources

-- Marketing support, including co-marketing, collateral and demonstrations

-- Dedicated product management resources

-- Technical support, upgrades and customer deployment support

-- Direct control of development resources to meet specific product requirements

"As enterprises in every segment of business realize the benefits of performance management and add it to their priority list, it's critical that ISVs and providers be responsive to their needs and aware of market nuances when building customer-centric solutions," said Philip Howard, research director, Bloor Research. "SymphonyRPM's approach works because it enables partners to combine their own rich domain expertise with a powerful technology platform to quickly build and evolve performance management solutions specific to their target markets and customer segments. ISVs and providers that have this level of flexibility and shortened development cycle are the 'partners of choice' for companies operating in today's fast-changing corporate environments."

By utilizing the fully integrated business intelligence, predictive business analytics, workflow and data management capabilities of SymphonyRPM's code-free application framework, SymphonyRPM's partners deliver new product offerings to market significantly faster than could be done with most standard code-based approaches. In addition, the SymphonyRPM platform allows partners to focus on the critical business rules and processes required by the end solution, rather than the coding of specific application features and functions inherent in traditional development environments. This focus allows partners to shift resources away from the development process, reduce their R&D spend, limit time-to-market and maximize revenue opportunities by providing truly innovative, high-quality performance management solutions.

"SymphonyRPM's strategic OEM Partner Program has allowed us to focus on innovation, time-to-market and differentiation," said Bill Nowacki, president, enterprise solutions group, Information Resources, Inc. (IRI). "By combining the SymphonyRPM platform with IRI's deep domain expertise in CPG and retail, our team was able to build six distinct solutions in about four months, while only using the equivalent of about two and a half resources per application. This was a significant reduction in time-to-market and development costs for IRI, and it enabled our team to focus on developing and delivering enterprise-class solutions quickly to the retail/CPG market--solutions that our customers rely on to gain competitive advantage."

In addition, SymphonyRPM aids in reducing its partners' development costs by enabling them to shift their expert resources from development-related work to focus on adding value to the company's core competencies--customer service and intellectual property--while relying on SymphonyRPM to provide application innovation. This focus on real customer needs and accelerated delivery enables partners to significantly improve time-to-value and increase customer satisfaction.

For more information on SymphonyRPM's OEM Partner Program, visit http://www.symphonyrpm.com/partners/partner_directory.asp.

About SymphonyRPM

SymphonyRPM is the only integrated enterprise platform for enabling forward-looking performance management and predictive business analytics solutions. Through its patented next generation business application development environment, the company synchronizes operational planning and execution across the organization and accelerates time-to-market and value. Headquartered in Palo Alto, CA, SymphonyRPM is a wholly-owned subsidiary of the Symphony Technology Group, a $1.1 billion strategic holding company. For additional information, visit http://www.symphonyrpm.com.

Copyright (C) 2005 SymphonyRPM, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

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