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AstraZeneca Norway Standardizes on Siebel Pharma to Maximize Sales and Marketing Effectiveness; Leading Pharmaceutical Company Further Aligns Marketing and Sales Business Processes to Strengthen Relationships with Health Care CustomersBARCELONA, Spain --(Business Wire)-- April 18, 2005 -- Siebel Systems, Inc. (Nasdaq:SEBL), the leading provider of customer-facing solutions, today announced that AstraZeneca Norway, a subsidiary of the leading pharmaceutical company, has selected Siebel Pharma to spearhead its program to maximize marketing and sales efficiency and effectiveness. The company will deploy Siebel's industry-specific CRM solution, including Siebel Pharma, Siebel Pharma Field Analytics and Siebel Pharma Marketing, to its sales and marketing professionals to capture and analyze all interactions with more than 15,000 physicians, hospital professionals and pharmacy customers across multiple channels. This integrated customer view will enable AstraZeneca Norway to develop profitable and lasting customer relationships. "AstraZeneca Norway's continued growth depends on being able to identify, win and retain multiple groups of pharmaceutical customers," said Stephan Pignatel, Head of Strategic Planning and Market Analysis, AstraZeneca Norway. "Siebel Pharma will enable AstraZeneca to enhance the company's sales effectiveness and help develop satisfying and long-term customer relationships. We are impressed by the rich pharmaceutical industry specific functionality, ease of use and robust analytic capabilities of Siebel's solution." AstraZeneca is one of the world's leading pharmaceutical companies, providing innovative, effective medicines designed to fight disease in important areas of medical need. The company will deploy the Siebel Pharma suite of CRM applications, including Siebel Pharma Field Analytics and Siebel Pharma Marketing, to replace a locally-developed, outmoded system that was used to manage customer relationships. By integrating information from multiple sources and channels, AstraZeneca Norway's sales and marketing executives and managers will compile, share and view information gathered on every customer interaction, allowing the company to better understand customers' needs. Using this intelligent, comprehensive view, AstraZeneca Norway will deliver proactive, tailored messages to existing and potential healthcare customers. With Siebel Pharma, sales professionals will be able to manage their schedules and quickly view relevant customer information ahead of each customer visit. They can then use the solution's marketing capabilities to customize product presentations based on their customers' needs. AstraZeneca Norway's sales managers will benefit from comprehensive sales team collaboration and tightly integrated territory business management. Siebel Pharma Field Analytics will allow sales executives operating in offline environments to synchronize, analyze and act upon information gathered from all customer touch points. Its flexible analytical capabilities will enable these sales teams -- and headquarters-based managers -- to measure and evaluate business performance across customers wherever they are. Siebel Pharma Marketing will be used in conjunction with Siebel Pharma Analytics to segment customers and prospects based on rich profile information, execute targeted campaigns, and analyze campaign results to continually improve campaign performance. Several affiliates of AstraZenecea have standardized on Siebel Pharma globally. AstraZeneca UK recently selected Siebel Pharma to create a single view of its customers among 1,650 staff. By placing the customer at the center of its operations, AstraZeneca UK anticipates increased brand adoption, penetration and market share; an enhancement of its already strong reputation among customers; and increased efficiency. About Siebel Systems Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com. For more information on Siebel Systems solutions and services, please visit our Web site: CRM - http://www.siebel.com/crm; OnDemand Solutions - http://www.crmondemand.com; Industry CRM - http://www.siebel.com/industry-crm; Call Center and Service - http://www.siebel.com/call-center; Sales Force Automation - http://www.siebel.com/sales-force-automation; Marketing Automation - http://www.siebel.com/marketing-automation; Business Intelligence - http://www.siebel.com/business-intelligence; Integration Solutions - http://www.siebel.com/integration-solutions; CRM Services - http://www.siebel.com/crm-services Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. |
